Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 32 , 10 November 2023
Open
Access | Article
Analysis on SHEIN's Overseas Success During COVID-19 from the Perspective of Supply Chain Management
* Author to whom correspondence should be addressed.
Abstract
During the epidemic, cross-border e-commerce became the world's main mode of trade, and it drove a large part of the economic flows during the epidemic. At the same time, however, the supply chain for cross-border e-commerce was very unstable due to the epidemic, with supplies and orders being hampered by the epidemic. The purpose of this paper is to use a case study on SHEIN to provide suggestions as it successfully stood out with cross-border e-commerce during the dilemma of Covid-19. The involved suggestions majorly focus on the optimization of information sharing management to respond quickly to demands and quality management to achieve zero detection in products. Innovative ideas on logistics service and product design are also emphasized in the suggestion part. Moreover, the specific case study of SHEIN can help other cross-border e-commerce companies to build a more complete supply chain and provide them with ideas to gain a foothold and value on the world trade platform.
Keywords
supply chain management, COVID-19, SHEIN
References
1. Xu, X., Dai, M.: Research on the development of cross-border e-commerce in China under the impact of the epidemic. International Trade (02), 32-38 (2022).
2. Zhang, R.: The impact of COVID-19 outbreak on cross-border e-commerce sellers and countermeasures. Corporate Observer (08), 59-61 (2020).
3. LatePost, https://www.cyzone.cn/article/596577.html, last accessed 2023/4/15.
4. Prida, B., Gutiérrez, G.: Supply management: From purchasing to external factory management. Production and Inventory Management Journal, 37(4), 38–43(1996).
5. Wang, R.: Study of the overseas marketing strategy of SHEIN from the perspective of brand internationalization. In: Bian, L.
6. Xia, M.: Discussion and analysis on the flexible supply chain. China Logistics and Purchasing (02), 97-98 (2023).
7. Huachuang Securities: https://www.cyzone.cn/article596577.html, last accessed 2023/4/16.
8. Lan, B., Zheng, X., Xu, X.: Supply Chain Management in the E-Commerce Era. Chinese Management Science (03), 2-8 (2000).
9. Luo, H.: Research on enterprise logistics management under supply chain system. Foreign Trade (05), 108-110 (2012).
10. Kang, H.: The research of industry supply chain management – The comparison of the supply chain management between Lining and Uniqlo. China Academic Journal Electronic Publishing House (2014).
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-085-1
- ISBN (Online)
- 978-1-83558-086-8
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/32/20231582
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited