Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 32 , 10 November 2023


Open Access | Article

Analysis on SHEIN's Overseas Success During COVID-19 from the Perspective of Supply Chain Management

Daoheng Zhang 1 , Xinyi Zhang 2 , Ying Zou * 3
1 Jinan Foreign Language School
2 Shandong University
3 Shandong University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 32, 137-143
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Daoheng Zhang, Xinyi Zhang, Ying Zou. Analysis on SHEIN's Overseas Success During COVID-19 from the Perspective of Supply Chain Management. AEMPS (2023) Vol. 32: 137-143. DOI: 10.54254/2754-1169/32/20231582.

Abstract

During the epidemic, cross-border e-commerce became the world's main mode of trade, and it drove a large part of the economic flows during the epidemic. At the same time, however, the supply chain for cross-border e-commerce was very unstable due to the epidemic, with supplies and orders being hampered by the epidemic. The purpose of this paper is to use a case study on SHEIN to provide suggestions as it successfully stood out with cross-border e-commerce during the dilemma of Covid-19. The involved suggestions majorly focus on the optimization of information sharing management to respond quickly to demands and quality management to achieve zero detection in products. Innovative ideas on logistics service and product design are also emphasized in the suggestion part. Moreover, the specific case study of SHEIN can help other cross-border e-commerce companies to build a more complete supply chain and provide them with ideas to gain a foothold and value on the world trade platform.

Keywords

supply chain management, COVID-19, SHEIN

References

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2. Zhang, R.: The impact of COVID-19 outbreak on cross-border e-commerce sellers and countermeasures. Corporate Observer (08), 59-61 (2020).

3. LatePost, https://www.cyzone.cn/article/596577.html, last accessed 2023/4/15.

4. Prida, B., Gutiérrez, G.: Supply management: From purchasing to external factory management. Production and Inventory Management Journal, 37(4), 38–43(1996).

5. Wang, R.: Study of the overseas marketing strategy of SHEIN from the perspective of brand internationalization. In: Bian, L.

6. Xia, M.: Discussion and analysis on the flexible supply chain. China Logistics and Purchasing (02), 97-98 (2023).

7. Huachuang Securities: https://www.cyzone.cn/article596577.html, last accessed 2023/4/16.

8. Lan, B., Zheng, X., Xu, X.: Supply Chain Management in the E-Commerce Era. Chinese Management Science (03), 2-8 (2000).

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10. Kang, H.: The research of industry supply chain management – The comparison of the supply chain management between Lining and Uniqlo. China Academic Journal Electronic Publishing House (2014).

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-085-1
ISBN (Online)
978-1-83558-086-8
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/32/20231582
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated