Advances in Economics, Management and Political Sciences

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Proceedings of the 2023 International Conference on Management Research and Economic Development

Series Vol. 26 , 13 September 2023


Open Access | Article

Endowment Effect: Applying to Marketing, Stock, and Management

Siyue Kong * 1
1 Ulink College of Shanghai

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 26, 41-45
Published 13 September 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Siyue Kong. Endowment Effect: Applying to Marketing, Stock, and Management. AEMPS (2023) Vol. 26: 41-45. DOI: 10.54254/2754-1169/26/20230538.

Abstract

This paper mainly focuses on the endowment effect and uses qualitative analysis and literature review to discuss and explain the endowment effect, and analyze the application of the endowment effect in sales, stock, and management. Through these three applications, we can have a good understanding of how the endowment effect works in our lives, which unconsciously influences a lot of our decisions. For some people, such as investors, the endowment effect influences them to make more correct and rational decisions. This paper also mentions some ways to suppress the endowment effect when making decisions. So in short, the endowment effect is a very common emotional bias, which will be explained in the following article.

Keywords

the endowment effect, application, marketing, management, stock

References

1. Andreas Furche (2006), Evidence of the Endowment Effect in Stock Market Order Placement, P151-152

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3. Knetsch, J.L. (1990), Experimental Tests of the Endowment Effect and the Coase Theorem,” Journal of Political Economy 98, P1329-1336, P1342-1343

4. Rank-Christman, T. (2016). " Hello my name is…": marketplace (mis) identification and consumption response (Doctoral dissertation, Rutgers University-Graduate School-Newark).

5. Itzkowitz, J. (2020), A Classroom Experience to Introduce Behavioral Finance and the Endowment Effect, P5

6. Kettle, K. L., & Häubl, G. (2011). The signature effect: Signing influences consumption-related behavior by priming self-identity. Journal of Consumer Research, 38(3), 474-489.

7. The Endowment Effect, Management study guide, accessed on February 22, 2023. https://www.managementstudyguide.com/endowment-effect.htm

8. Furche, A., & Johnstone, D. (2006). Evidence of the endowment effect in stock market order placement. The Journal of Behavioral Finance, 7(3), 145-154.

9. Liu, J., Huang, S., Wang, W., Li, D., & Deng, X. (2021). An incentive mechanism based on endowment effect facing social welfare in Crowdsensing. Peer-to-Peer Networking and Applications, 14(6), 3929-3945.

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11. Harcourt, M., Gall, G., Wilkinson, A., Croucher, R., & Lam, H. (2020). Using the endowment effect to explain managerial resistance towards codetermination: Implications for employment relations from the German case. Human Resource Management Journal, 30(1), 149-163

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2023 International Conference on Management Research and Economic Development
ISBN (Print)
978-1-915371-95-9
ISBN (Online)
978-1-915371-96-6
Published Date
13 September 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/26/20230538
Copyright
13 September 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated