Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 70 , 08 January 2024
Open
Access | Article
Strategies to Cultivate Long-term Customer Loyalty: A Case Study of Pop Mart
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Abstract
Nowadays blind box became a hot topic; people in different ages buy blind boxes and blind box as. a marketing strategy also been used in different area. Also, blind boxes often connected with the pop culture which is a fantastic culture worth our research for many Z generation are crazy int it. POP MART is company which sell the products: blind box which inside a small doll with random cute images. It is now the leading enterprise of China blind Box market and have many strong sticky customers. However, it is hard for a bind box company to attract long term customers for its products is full of uncontrollable. Indeed, pop mart did well in terms of attracting new customers and turn them into long term loyal customers. This passage will analyze the problem of why POP MART could attract so many customers and why most of their customers are strongly loyal to the company’s products.
Keywords
pop mart, blind box, customer behavior, marketing strategy
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-271-8
- ISBN (Online)
- 978-1-83558-272-5
- Published Date
- 08 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/70/20231498
- Copyright
- 08 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited