Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 47 , 01 December 2023
Open
Access | Article
Research on OTA Platform Supervision and Management Based on Game Theory Background
* Author to whom correspondence should be addressed.
Abstract
In the era of big data, the OTA platform uses information advantages to abuse data to seek more "big data price discrimination" behaviors of consumers' more benefits. The low information on the market has become a profitable tool for "price discrimination" on the OTA platform. Under the circumstances of this kind of information, it is difficult for consumers to not only be "price discrimination", but also it is difficult to protect their rights after being aware. At this time, the government's active intervention is required to regulate the "big data price discrimination" behavior of the OTA platform. In order to curb the further flooding of "price discrimination", this article has established a game tree model to analyze from the dynamic game perspective of the government and the OTA platform, and the impact of changes in the transparency of information on the stability of the evolution game system. In addition, the relevant suggestions on the OTA platform of government supervision and governance are explained from different levels of information transparency.
Keywords
OTA platform, big data price discrimination, transparency of information, game tree
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-141-4
- ISBN (Online)
- 978-1-83558-142-1
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/47/20230361
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited