Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 32 , 10 November 2023


Open Access | Article

The Vertical Market Power of Online Platforms Case Study: The Vertical Market Power of Amazon

Mingyu Lyu * 1
1 University of Warwick

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 32, 98-105
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Mingyu Lyu. The Vertical Market Power of Online Platforms Case Study: The Vertical Market Power of Amazon. AEMPS (2023) Vol. 32: 98-105. DOI: 10.54254/2754-1169/32/20231574.

Abstract

This article focuses on the vertical market power of online platforms and the case study of Amazon. Firstly, this article analyses the problems of unfair competition, deep bundling of services, and consumer privacy that result from Amazon's platform being too powerful in terms of vertical market power. These problems lead to a loss of interest for third-party sellers and consumers and a significant increase in Amazon's revenue, likely creating a monopoly in this productive online platform segment. The second focuses on both quantitative and qualitative aspects of Amazon's vertical market power, broadly determining whether Amazon is a monopoly. It also concludes by examining how to address the problems caused by these vertical market forces. The government and competition regulators are the main focus, with strict controls on Amazon's behaviour in terms of pricing and acquisitions. Treat Amazon as a paradigm for the entire online platform.

Keywords

vertical market power, Amazon, online platforms

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-085-1
ISBN (Online)
978-1-83558-086-8
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/32/20231574
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated