Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 55 , 01 December 2023
Open
Access | Article
Exploration the Tea Industry Development Strategy --Taking Honey Snow City as an Example
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Abstract
With the development of economic globalization and information technology, the living standard and consumption level of residents have been significantly improved, and tea has become an indispensable thing in people's daily lives. As a leader in the affordable tea industry, Honey Snow City must have its own excellent business model. Taking the case of Honey Snow City, this paper first adopts the SWOT model to analyze its advantages such as low price, high brand recognition and superior geographical location, while its disadvantages include fewer products, obvious seasonality and fierce competition in the tea industry compared with other brands. The threat is that there are more and more competitive brands in the tea industry, the low price of products is difficult to maintain, and the products are easy to imitate and replaced by peers. The opportunity is that Honey Snow City has an excellent staff team, consumers have a high acceptance of the brand, and the main consumer group is a large number of students; Then it analyzes its development strategy, and according to its differentiated strategy development, it can be concluded that its development presents a vertical layout, and then horizontal perfection of the inverted "T" development mode; Finally, the paper studies the optimization strategy of enterprise management under the differentiation strategy, hoping to draw lessons for other businesses in the tea industry and formulate a marketing strategy suitable for their own development.
Keywords
differentiation strategy, Honey Snow City, SWOT model, business administration
References
1. Kun Wang (2023) Analysis of profit model of affordable tea industry based on Honey Snow City, August 4, pp.90-93. doi: 10.19311/j.cnki.1672-3198.2023.17.030.
2. Yan Zhang (2022) Analysis of tea industry development strategy based on SWOT model -- taking Honey Snow City as an example, September 30, pp.68-70, doi: 10.19932/j.cnki.22-1256/F.2022.09.068.
3. Yiming Li, Jie Yang (2018) SWOT analysis and suggestions on the development of Honey Snow City in Xixia area, October 25, pp.161-162.
4. Liu Liu (2021) Research on marketing strategy of Guilin Road store in Changchun Honey Snow City, March 1. doi: 10.27162/d.cnki.gjlin.2021.003589.
5. Yuxuan Yao (2022) Analysis of marketing and communication strategies in the new consumption era based on brand IP -- taking Honey Snow City as an example, November 10, pp.21-23.
6. Huixi Xu, Yonghui Xu, Jialin Wang (2023) Analysis on the development model of new tea drink brand based on differentiation strategy -- taking Honey Snow City as an example, May 6, pp.44-49, doi:10.16517/j.cnki.cn12-1034/f.2023.05.005
7. Yuanfei Qiu (2018) Enterprise management model innovation based on big data era, January, pp.27-27.
8. Yunhong Yang (2023) Research on enterprise management strategy based on differentiation strategy, April 17, pp.157-159.
9. Xinlin Yi (2022) Research on enterprise management strategy based on differentiation strategy perspective, June 25, 89-91.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-157-5
- ISBN (Online)
- 978-1-83558-158-2
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/55/20230973
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited