Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 51 , 01 December 2023
Open
Access | Article
Study on the Influence of Customized Marketing on Healthcare Consumption Behavior of the Elderly
* Author to whom correspondence should be addressed.
Abstract
Based on the background that China has entered an aging society, according to the topic proposed by the consumption status of the elderly around them, the research on the impact of different marketing methods on it is studied. By analyzing the characteristics of the elderly market and the problems and impacts of various marketing methods, this study designs a questionnaire based on the survey, collects information from the elderly of different ages and genders, analyzes the questionnaire data, and puts forward relevant feasibility suggestions concerning the data model. This study has great significance on the influence and development trend of the consumption behavior of the elderly. Finally, the plan for the elderly market can be provided by formulating explicit provisions to protect the consumer rights and interests of the elderly, standardize the consumer market for the elderly, establish industry norms, and protect the consumption rights and interests of the elderly. At the same time, correctly guide the consumption of the elderly, prevent the elderly from property loss or health problems, and then develop and improve the elderly consumer market from the marketing perspective.
Keywords
aging population, elderly market, marketing methods, consumption behavior
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-149-0
- ISBN (Online)
- 978-1-83558-150-6
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/51/20230634
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited