Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2023 International Conference on Management Research and Economic Development
Series Vol. 24 , 13 September 2023
Open
Access | Article
How TikTok Self-Marketing Realizes Intellectual Property
* Author to whom correspondence should be addressed.
Abstract
This study was about how TikTok self-marketing realizes intellectual property (IP). The investigation relied on observational research using social media tracking following TikTok creators and a review of TikTok's IP policies. Besides, this research illuminated how to create an IP on TikTok and then analyzed how to achieve traffic cash-in by building an IP on TikTok while showcasing the platform's capacity for self-promotion. Building IP has become very important for social media influencers. The study looked at five basic steps of building IP for TikTok Self-Marketing which are likely to help influencers make Influencer TikTok accounts successful.
Keywords
influencers, cash-in, IP, social media
References
1. Johnson, A. (2021). Copyrighting TikTok dances: Choreography in the internet age. Washington Law Review. 96(3), 1225. https://digitalcommons.law.uw.edu/cgi/viewcontent.cgi?article=5188&context=wlr
2. Bansal, K, T, (2021). 4 Reasons Why IP Protection Is Critical To Business Growth. https://www.entrepreneur.com/article/372690
3. Gunn, W (2022). Five steps to developing an effective IP management process. https://www.wilsongunn.com/resource/ip-insights/5-steps-to-developing-an-effective-ip-management-process
4. Saqib, N. (2020). Positioning–a literature review. PSU Research Review. https://www.emerald.com/insight/content/doi/10.1108/PRR-06-2019-0016/full/html
5. Warren, J (2020). How to Drive Traffic and Sales from TikTok. https://later.com/blog/drive-traffic-from-tiktok/
6. Liang, T. (2021). The Method of the Money-Making Mechanism of TikTok. Atlantis Press. Vol.203 https://www.researchgate.net/publication/357617684_The_Method_of_the_Money_Making_Mechanism_of_TikTok
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2023 International Conference on Management Research and Economic Development
- ISBN (Print)
- 978-1-915371-91-1
- ISBN (Online)
- 978-1-915371-92-8
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/24/20230419
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited