Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Advances in Economics, Management and Political Sciences
Series Vol. 76 , 18 April 2024
Open
Access | Article
Analysis of the Development of C2B2C E-commerce in China
* Author to whom correspondence should be addressed.
Abstract
As the overall growth rate of China's e-commerce industry gradually slows down and enters a new stage of development, some market segments and e-commerce models have shown great potential and have attracted widespread attention. With its unique trading model and advantages, C2B2C has become the new darling of capital and the market. In this paper, the current application of the C2B2C model in China and the characteristics of the model are elaborated. Aiming at the application of this model in China's e-commerce market, this paper analyzes the characteristics and advantages of their respective C2B2C models by taking “Poizon” and “Zhuan Zhuan” as examples. At the same time, it also gives a reasonable conjecture and analysis of the future of this model in China. Through research, it is found that this model is fundamentally different from conventional C2C e-commerce and B2C e-commerce, and has huge advantages in some e-commerce market segments, and in the future, it is bound to have a broader market and recognition.
Keywords
C2B2C, “Poizon” platform, “Zhuan Zhuan” platform
References
1. China E-commerce Report (2022),Department of E-commerce and Information Technology, Ministry of Commerce of the People's Republic of China.
2. Hewei Xu, Domestic Online retail B2C E-commerce Model Opportunities and Challenges -- Taking Tmall International and Jingdong International as Examples. 2023, DOI:10.16834/j.cnki.issn1009-5292.2023.16.005
3. Wei Li, Mengyu Xu, Exploration of the Development of second-hand e-commerce Platform under C2B2C Model -- Taking "Zhuan Zhuan" second-hand E-commerce Platform as an example. 2020, DOI:10.14097/j.cnki.5392/2020.28.013
4. Ruiqing Wu, Research on the Development of New e-commerce Platforms under the C2B2C Model -- Taking Poizon App as an Example. 2021, DOI:10.19885/j.cnki.hbqy.2021.11.013
5. GuanYanTianXia, The current situation and prospects of China's second-hand e-commerce industry Capital market warming C2B2C model has great potential for development. 2022-10-24, https://www.baidu.com/link?url=Gbh3REvw6o248phr6BVfntrKb9Ltj7iInmFUT5IkvQZdLOX0PBQWZYNVQ-JeedBrsfNOTKShtn_JK2KzhAal9a&wd=&eqid=97774ea1000209ea000000036585a794
6. Yongqing Zhang, Liqian Peng, C2B2C model of the trend e-commerce platform Poizon APP competitiveness Analysis. 2022, DOI:10.16517/j.cnki.cn12-1034/f.20220426.001
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-83558-375-3
- ISBN (Online)
- 978-1-83558-376-0
- Published Date
- 18 April 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/76/20241801
- Copyright
- 18 April 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited