Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 16 , 13 September 2023
Open
Access | Article
Research on Marketing Strategies of Internet Enterprises During COVID-19——Taking ByteDance as an Example
* Author to whom correspondence should be addressed.
Abstract
After the outbreak of COVID-19, a huge number of enterprises have been traumatized. This sudden outbreak has had a huge impact on many industries. The first to bear the brunt is the restaurant industry. Almost devastated by the blow, many of the current suspension of business. The tourism industry is also the same. When all industries are in a downturn, the Internet industry has been able to maintain profit growth. In the Internet industry, the growth rate of ByteDance is particularly prominent. This research focused on the strategies ByteDance used during the epidemic that promoted its markets The method of this paper is literature reading and analysis. The data is obtained from the internet. It can be concluded that the success of ByteDance was not a coincidence but had been planned for a long time. ByteDance provides us with an idea of the response strategy for companies in the event of an epidemic, and does a good job of showing how to change out of that painful mindset. It brightens the way of the internet industry's future for the coming years.
Keywords
marketing strategies, ByteDance, Tik Tok, AI algorithm, UI design
References
1. Zhihu. (2019) www.zhihu.com/topic/20168793/intro
2. New.qq.com. (2022) https://new.qq.com/omn/20210326/20210326A02YBW00.html
3. Youtube. (2020) Why is Douyin(Tik Tok) a single-column layout and why is Kuaishou a two-column? What is the difference between these two recommendation algorithms? Why is Douyin (Tik Tok) more addictive? https://www.youtube.com/watch?v=PI1TteVNXO8
4. Zhihu. (2019) "In-depth explanation" the algorithm mechanism of Tik Tok. https://zhuanlan.zhihu.com/p/60605828
5. People's Daily Overseas Edition. (2021) The size of China's Internet users exceeds 1 billion. http://www.gov.cn/xinwen/2021-08/28/content_5633876.htm
6. Zhihu. (2022) 2021 Live e-commerce annual data report https://zhuanlan.zhihu.com/p/470616126#
7. New.qq.com (2022) Tik Tok Live 2021 Annual Ecology Report. https://new.qq.com/omn/20220103/20220103A05SBJ00.html
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-75-1
- ISBN (Online)
- 978-1-915371-76-8
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/16/20230986
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited