Advances in Economics, Management and Political Sciences

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Proceedings of the 2023 International Conference on Management Research and Economic Development

Series Vol. 26 , 13 September 2023

Open Access | Article

Operation and Development by Blizzard Entertainment: The Fall of Overwatch and Organizational Behaviour Based Suggestions

Jingyi Liu * 1
1 Concordia University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 26, 1-10
Published 13 September 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Jingyi Liu. Operation and Development by Blizzard Entertainment: The Fall of Overwatch and Organizational Behaviour Based Suggestions. AEMPS (2023) Vol. 26: 1-10. DOI: 10.54254/2754-1169/26/20230533.

Abstract

Since it came out, the multiplayer video game Overwatch from Blizzard Entertainment has only had a brief period of success and has been going downhill ever since. This study examines the operative and developing problems in Overwatch 1 and 2 from the consumers' and players' viewpoints to determine their reasons. It then builds a theoretical framework of organizational behavior to explore and explain those identified issues with reputation, customer experience and happiness, customer resonance, and corporate culture compliance. Practical solutions and suggestions that might be helpful for Blizzard Entertainment and further updates on Overwatch are also provided, involving performance management, employee selection, and customer interactions.

Keywords

overwatch, customer experience, customer satisfaction, customer service

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2023 International Conference on Management Research and Economic Development
ISBN (Print)
978-1-915371-95-9
ISBN (Online)
978-1-915371-96-6
Published Date
13 September 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/26/20230533
Copyright
13 September 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated