Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅰ
Series Vol. 3 , 21 March 2023
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Access | Article
Research on Apple’s Motivational Behavior for Knowledge Workers
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Abstract
With the progress of society, the factors that affect the development and management of enterprises are also more diversified. Among them, the incentive mechanism for employees is a necessary factor to promote the development of enterprises; and knowledge-based employees, as products of the information age, are an important force to promote enterprises. This paper takes Apple as a case study to study the incentive mechanism of knowledge workers. Based on the definitions of motivational behavior and knowledge workers, the article looks for the application of motivational theories in organizational behavior such as Maslow’s Hierarchical Theory of Needs in Apple. By analyzing the research on the incentive mechanism of knowledge workers, it is found that Apple is more controversial in the two aspects of internal incentives and salary fairness for knowledge workers. Therefore, this article concludes based on the research results: Two-factor theory and fairness theory are what Apple needs to pay special attention to and use when conducting incentive behaviors. The significance of this research is to analyze the motivational behavior of the enterprise, improve it with the theory of organizational behavior, and practice it in the future enterprise management, so that the strengths of knowledge workers can promote the growth of the enterprise.
Keywords
Apple, Two Factor Theory, Knowledge workers, Motivation
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅰ
- ISBN (Print)
- 978-1-915371-15-7
- ISBN (Online)
- 978-1-915371-16-4
- Published Date
- 21 March 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/3/2022780
- Copyright
- © 2023 The Author(s)
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited