Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅰ

Series Vol. 3 , 21 March 2023


Open Access | Article

Research on Apple’s Motivational Behavior for Knowledge Workers

Zitong Zhang * 1
1 Experimental School Affiliated to Haidian Teachers Training College Beijing, 100097, China

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 3, 165-173
Published 21 March 2023. © 21 March 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Zitong Zhang. Research on Apple’s Motivational Behavior for Knowledge Workers. AEMPS (2023) Vol. 3: 165-173. DOI: 10.54254/2754-1169/3/2022780.

Abstract

With the progress of society, the factors that affect the development and management of enterprises are also more diversified. Among them, the incentive mechanism for employees is a necessary factor to promote the development of enterprises; and knowledge-based employees, as products of the information age, are an important force to promote enterprises. This paper takes Apple as a case study to study the incentive mechanism of knowledge workers. Based on the definitions of motivational behavior and knowledge workers, the article looks for the application of motivational theories in organizational behavior such as Maslow’s Hierarchical Theory of Needs in Apple. By analyzing the research on the incentive mechanism of knowledge workers, it is found that Apple is more controversial in the two aspects of internal incentives and salary fairness for knowledge workers. Therefore, this article concludes based on the research results: Two-factor theory and fairness theory are what Apple needs to pay special attention to and use when conducting incentive behaviors. The significance of this research is to analyze the motivational behavior of the enterprise, improve it with the theory of organizational behavior, and practice it in the future enterprise management, so that the strengths of knowledge workers can promote the growth of the enterprise.

Keywords

Apple, Two Factor Theory, Knowledge workers, Motivation

References

1. Wang, J. (2018) Research on Motivation Strategy of Knowledge Workers in Internet Enterprises. Journal of Technical Economics & Management,3: 79-81.

2. Xu, J.P., (2014) Organizational Behavior. China Renmin University Press, Beijing.

3. Sun, Y.L., Song, J., Xie, Y.P. (2015) Impact of Enterprise Strategic Orientation on Innovation Activity: A Case Study on Apple Inc.. Science of Science and Management of S. & T. ,36: 102-109.

4. Bing, M.J.(2009) Management. Higher Education Press. Jiangsu.

5. Talk About Equity (2019) The art of motivating Apple executives. https://zhuanlan.zhihu.com/p/61955821?utm_source=wechat_session&utm_medium=social&utm_oi=1234059579375202304.

6. Ucourse.org (2021) Apple's unique approach to employee motivation. https://zhuanlan.zhihu.com/p/359091679?utm_source=wechat_session&utm_medium=social&utm_oi=1234059579375202304.

7. Zhao, F., Gan, Y.W. (2017) The Research on the Problem of New-generation Intellectual Employee Motivationin High-tech Enterprise. Science Management Research, 35: 95-96.

8. Qiu, M., Hu, P. (2015) Research on the relationship between internal/external motivation, psychological ownership and employee engagement. Soft Science, 12: 80-80.

9. Pierce, J. C. D. (1994). Reinforcement, reward, and intrinsic motivation: a meta-analysis. Review of Educational Research, 64(3), 363-423.

10. Pierce, J. L. , Kostova, T. , Dirks, K. T. (2001). Toward a theory of psychological ownership in organizations. Academy of Management Review.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:

1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.

2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.

3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).

Volume Title
Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅰ
ISBN (Print)
978-1-915371-15-7
ISBN (Online)
978-1-915371-16-4
Published Date
21 March 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/3/2022780
Copyright
21 March 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated