Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Advances in Economics, Management and Political Sciences
Series Vol. 76 , 18 April 2024
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Unveiling the Impact: A Comprehensive Analysis of Entertainment Marketing Strategies with Yili Low-lactose Nutrition Milk Case Study
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Abstract
This paper embarks on an in-depth exploration of the distinct features within the realm of entertainment marketing, with a specific focus on scrutinizing the strategy selection and implementation effectiveness of Yili Low-lactose Nutrition Milk as a case study. By delving into a detailed analysis, the objective is to provide a comprehensive understanding of the potential influence exerted by entertainment marketing on both enterprise brand construction and the enhancement of market share. This research endeavors to offer valuable insights that extend beyond the surface, thereby contributing meaningful guidance for the future formulation of more innovative and efficacious marketing strategies. Through this examination, the paper aspires to shed light on the intricate dynamics and nuanced considerations that underpin the success of marketing initiatives in the contemporary business landscape.
Keywords
entertainment marketing, marketing strategy, Yili Low-lactose Nutrition Milk, brand
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-83558-375-3
- ISBN (Online)
- 978-1-83558-376-0
- Published Date
- 18 April 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/76/20241782
- Copyright
- 18 April 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited