Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2023 International Conference on Management Research and Economic Development
Series Vol. 21 , 13 September 2023
Open
Access | Article
Analysis of the Competitive Advantages of Cross-border E-commerce Unicorn SHEIN
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Abstract
Cross-border e-commerce can significantly reduce the threshold of overseas market development. In recent years, cross-border e-commerce flourished, and many domestic enterprises have tried to go overseas. The rapid development of cross-border e-commerce has led to innovation in business. It has created convenient conditions for goods to build brand image in overseas markets. With the development of cross-border e-commerce, more and more talents will flock to this industry. The strategies used by each enterprise are different, and the supply chain and brand management of each enterprise will affect their status and influence in the cross-border e-commerce industry. SHEIN is a cross-border e-commerce company mainly focusing on fashion, clothing, accessories, etc. This article will analyze SHEIN's competitive advantages from several specific aspects and give some suggestions. Through the study and analysis of SHEIN, we have a more accurate and practical understanding of the cross-border e-commerce industry and this brand.
Keywords
cross-border e-commerce, competitive advantages, SHEIN
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2023 International Conference on Management Research and Economic Development
- ISBN (Print)
- 978-1-915371-85-0
- ISBN (Online)
- 978-1-915371-86-7
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/21/20230230
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited