Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 38 , 10 November 2023
Open
Access | Article
Microsoft Acquisition of Nuance: Purpose, Stylized Facts and Outlook
* Author to whom correspondence should be addressed.
Abstract
Microsoft is the one of the giant companies in computer technology, which appears in almost every aspect of our life. However, with the advent of a new era of computer technology, Microsoft is facing the challenge of digital transformation, so it is constantly improving its new technologies and expanding its business territory by acquiring other technology companies. On April 12, 2021, Microsoft completed a significant acquisition which is acquiring Nuance. In this essay, it is going to research the purpose, stylized facts, and outlook of this acquisition. Through analyzing the potential objectives, meaning and business ecosystem of computer technology, this article finds Microsoft acquired Nuance not only to improve its own conversational artificial intelligence technology, but also to develop markets related to healthcare and improve its core competitiveness. Besides, this paper also uses the SWOT analysis to research Microsoft’s current situation and better understand its market competitiveness. Finally, this research gives some suggestions to Microsoft depending on its strengths. For example, improving competitive advantages by expanding its service areas through reasonable acquisitions, repairing network security systems, and improving user experience, and paying more attention to product manufacturing and innovation.
Keywords
acquisition, objectives, meaning, competition
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-097-4
- ISBN (Online)
- 978-1-83558-098-1
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/38/20231893
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited