Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 12 , 13 September 2023
Open
Access | Article
The marketing strategy of Dell
* Author to whom correspondence should be addressed.
Abstract
For this entire article, we're talking about how Dell has changed their marketing strategy during the pandemic. Before the pandemic, everything was going relatively well, as managers could sell their products faster and earn high revenue. However, when they faced the epidemic, the sales of products fell sharply, and they were more thinking about new strategies such as discounting or offering some perks to ensure that they could continue to attract more customers. Therefore, the importance of research on consumer psychology is also increasing. In addition, we have a lot of information on how to help businesses earn more revenue, it may be difficult to solve, but these ideas can help people analyze the problem. We also talked about the entire company, such as its background or future plans for the entire company. At the same time, we also put forward our own ideas for improving the current marketing strategy.
Keywords
marketing, consumer psychology, Dell
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-67-6
- ISBN (Online)
- 978-1-915371-68-3
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/12/20230600
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited