Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 57 , 05 January 2024
Open
Access | Article
The Current Status and Strategies for Rural E-commerce Development in Yunnan Province under the Digital Economy Context
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Abstract
In the context of the digital economy, rural e-commerce, as an emerging business model, plays a significant role in promoting rural economic development. However, there are challenges in its development. This paper first conducts an in-depth analysis of the development status of rural e-commerce in Yunnan Province, identifying a series of challenges it faces, including inadequate infrastructure and logistical difficulties. Subsequently, through theoretical analysis, the paper proposes a set of solutions and strategies for the development of rural e-commerce. These solutions mainly include strengthening rural e-commerce infrastructure construction and improving network coverage, enhancing rural e-commerce talent development, raising awareness and skills among farmers, and strengthening government support and policy guidance to provide a better development environment and policy support for rural e-commerce. The research results of this paper contribute to further promoting the development of rural e-commerce and fostering rural economic prosperity.
Keywords
digital economy, rural e-commerce, strategies, Yunnan province
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-205-3
- ISBN (Online)
- 978-1-83558-206-0
- Published Date
- 05 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/57/20230614
- Copyright
- 05 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited