Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 11 , 13 September 2023
Open
Access | Article
Analysis of O2O E-commerce Models - Taking Meituan and Ubereats as Examples
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Abstract
With the advent of the commercial Internet came the birth of the e-commerce industry, and with the proliferation of mobile Internet came the rise of O2O e-commerce. Emerging and quickly entering a phase of vicious competition in terms of subsidies is China's O2O local lifestyle service industry. This thesis takes the O2O e-commerce model of the local life service industry as its research object, uses the revised O2O value system model to analyze the Meituan O2O e-commerce model in depth, and compares it to Ubereats, a typical representative of the C2C business model, in order to identify the problems and put forward corresponding development suggestions, using the basic theories of marketing management, management, and e-commerce. Meituan's success can be attributed in large part to the company's innovative business model, which has given the company a leg up in the market and contributed to the company's distinctive core competitiveness. This paper's findings have important implications for the evolution of the e-commerce sector in the Internet age, the development of new business models for corporations, and the modernization of entire industries.
Keywords
core competency, Meituan, innovation, UberEATS, market conformity
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-49-2
- ISBN (Online)
- 978-1-915371-50-8
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/11/20230522
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited