Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 32 , 10 November 2023


Open Access | Article

Exploring the Market Dynamics and Consumer Preferences in Customized Meal Services: A Study in the Emerging Chinese Landscape

Danyi Chen * 1 , Chenyan Zhu 2 , Shuhang Zhang 3
1 Yonsei University
2 Chinese University of Mining and Technology
3 Auburn University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 32, 13-22
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Danyi Chen, Chenyan Zhu, Shuhang Zhang. Exploring the Market Dynamics and Consumer Preferences in Customized Meal Services: A Study in the Emerging Chinese Landscape. AEMPS (2023) Vol. 32: 13-22. DOI: 10.54254/2754-1169/32/20231557.

Abstract

The burgeoning Chinese market for healthy light food products and services is witnessing a significant increase in sales. With a growing number of operators eager to enter this industry and expand their market share, the competition has become increasingly fierce. However, the current Chinese fair food market is saturated with homogeneous commodities, making it imperative to explore strategies for differentiation. In light of this context, this study investigates various factors that may influence consumer behavior in the nutrition customization services market using multinomial logistic regression. Furthermore, cluster analysis is employed to profile potential customers. Our data analysis reveals a significant association between expenses related to physical training and the intention to consume customized light food products. This paper offers valuable insights to practitioners in related industries, aiding them in formulating effective market strategies for the future.

Keywords

customized food services, innovative business model, healthy food, light food

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-085-1
ISBN (Online)
978-1-83558-086-8
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/32/20231557
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated