Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 52 , 01 December 2023
Open
Access | Article
Analysis on the Marketing Strategies of Smart Hotels in the Post-epidemic (Covid-19) Background
* Author to whom correspondence should be addressed.
Abstract
The traditional-hotel industry is facing its most difficult time ever, due to the recessionary economy and the low standards of consumption. Hotels are seeking transformations to change this situation, some of them were attempted to go in the certain direction of smart hotel, which is newly-developing and is at the initial stage, so that there are a series of unsolved problems existing in the current times. The paper had extract opinions from surveys about hotel industry and smart hotels and was aimed at discussing the disadvantages of strategies adopted by smart hotels, as well as the potential drawbacks that is predicted at present. Mainly, the paper gave out reasonable suggestions about marketing strategies to practitioner of hotel industry, including Strategies to minimize the impact of the epidemic on decreasing occupancy rate, to avoid ‘arms race’ with other hotels and to prevent unnecessary layoffs. Last but not least, the paper offered speculations to the trends of smart hotel which is possible in the future. Smart hotels will probably be popular among consumers in the future because of its convenience and intellectuality.
Keywords
post-epidemic, smart hotel, marketing strategies
References
1. Wang, Z.Y. (2017) Discussion on the Concept of Smart Hotel Based on the Perspective of Hotel Information Service. Contemporary Economy, 15, 68-70.
2. Zhen, L., Zhu J. (2013) Smart Hotel -- The Inevitable Trend of Hotel Product Upgrading. Journal of Zhenjiang High School, 26(01), 31-34.
3. Wang, L. (2014) Construction and Development Trend Outlook of Core Value System of Smart Hotel. Journal of Suzhou University of Education, 17(03), 51-52+68.
4. Geng, W., Shi, Y.Q., Zhuang, Y.W. (2020) Research on Hotel Customer Satisfaction Based on Medium and Poor Rating. Journal of Taiyuan University (Social Sciences Edition), 21(05), 17-23.
5. Cai, Y.P. (2022) Construction of Smart Hotel Service System Based on Customer Demand. Liaoning Vocational and Technical College of Economics. Journal of Liaoning Executive College of Economics and Management, 01, 31-33.
6. Sang, X., Wu, H., Zhou, Z.X. (2022) Hotel Smart Marketing Strategy after Post Epidemic Period. Journal of Hubei Institute of Science and Technology, 04, 55-61.
7. Guo, D.H. (2021) The Impact of the Epidemic on the Hotel Industry and the Marketing Strategy Management in the "Post-epidemic" Era. Trade Fair Economics, 19, 38-40.
8. Xu, J.N. (2019) Overview of Research on Improving Hotel Service Quality and Customer Satisfaction. Communication Research, 3(07), 180-181.
9. Wang J.X., Xia, B.Q. (2021) Impact of Epidemic on Hotel Industry and Counter Measures. Shanghai Commerce, 05, 24-26.
10. Fu, C.Y. (2017) Research of Hotel Marketing Strategy Based on the SWOT Model. China, 31, 118-119.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-151-3
- ISBN (Online)
- 978-1-83558-152-0
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/52/20230686
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited