Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 33 , 10 November 2023


Open Access | Article

Research on the Digital Transformation Business Model of the Automobile Manufacturing Industry

Ruiqi Dong * 1
1 China University of Mining & Technology-Beijing

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 33, 113-120
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Ruiqi Dong. Research on the Digital Transformation Business Model of the Automobile Manufacturing Industry. AEMPS (2023) Vol. 33: 113-120. DOI: 10.54254/2754-1169/33/20231645.

Abstract

With the implementation of “Internet Plus” and “Made in China 2025” plans, China’s digital technology has developed rapidly, and the transformation to a digital direction is imminent for China’s manufacturing industry. In response to the national strategic deployment, many automobile enterprises have begun to carry out digital transformation. This article selects three representative Chinese automobile manufacturing enterprises and studies their business models through case analysis. This paper summarizes automobile enterprises' digital transformation business model from six aspects: product production, user service, marketing methods, and business processes. This paper has promoted the theoretical development of the digital transformation of the manufacturing industry, especially the automobile manufacturing industry. At the same time, it provides practical business model suggestions for the digital transformation of Chinese automobile manufacturing enterprises.

Keywords

automobile manufacturing industry, digital transformation, business model, FAW Group

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-087-5
ISBN (Online)
978-1-83558-088-2
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/33/20231645
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated