Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 33 , 10 November 2023
Open
Access | Article
Research on the Digital Transformation Business Model of the Automobile Manufacturing Industry
* Author to whom correspondence should be addressed.
Abstract
With the implementation of “Internet Plus” and “Made in China 2025” plans, China’s digital technology has developed rapidly, and the transformation to a digital direction is imminent for China’s manufacturing industry. In response to the national strategic deployment, many automobile enterprises have begun to carry out digital transformation. This article selects three representative Chinese automobile manufacturing enterprises and studies their business models through case analysis. This paper summarizes automobile enterprises' digital transformation business model from six aspects: product production, user service, marketing methods, and business processes. This paper has promoted the theoretical development of the digital transformation of the manufacturing industry, especially the automobile manufacturing industry. At the same time, it provides practical business model suggestions for the digital transformation of Chinese automobile manufacturing enterprises.
Keywords
automobile manufacturing industry, digital transformation, business model, FAW Group
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-087-5
- ISBN (Online)
- 978-1-83558-088-2
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/33/20231645
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited