Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 52 , 01 December 2023
Open
Access | Article
Analysis of E-commerce Business Decision-making in the Era of Big Data
* Author to whom correspondence should be addressed.
Abstract
With the increasing benefit of the new economy, e-commerce has become a popular business model around the world, but also because of the traditional business activities of all links to realize the electronic network and people's attention, and is regarded as a service industry with great potential. At present, the market size of e-commerce is rising, and digitalization has become the main trend in the development of e-commerce. Strengthening logistics and supply chain systems through digital construction has become an important means for major e-commerce competitors. In order to make big data operate efficiently in the rich scenarios of e-commerce and transform data into real benefits, analyzing the vulnerabilities of the e-commerce industry itself and the reasons favored by consumers has become a necessary method for the specific application of big data. And it is definitely vital to propose feasible future strategic measures from the aspects of marketing and law according to the above content so that big data can better promote the development of the e-commerce industry and not weaken the disadvantages brought by it.
Keywords
e-commerce, big data, decision-making
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-151-3
- ISBN (Online)
- 978-1-83558-152-0
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/52/20230688
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited