Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 41 , 10 November 2023


Open Access | Article

The Impact of the Epidemic on Consumer Decision-making in the Online Food Delivery Industry

Sijia Cui * 1
1 University of Illinois at Urbana-Champaign

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 41, 65-69
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Sijia Cui. The Impact of the Epidemic on Consumer Decision-making in the Online Food Delivery Industry. AEMPS (2023) Vol. 41: 65-69. DOI: 10.54254/2754-1169/41/20232039.

Abstract

COVID-19 pandemic have a huge impact on human life, and it also creates a demand shock in various industries, including the food industry. This paper mainly researches the impact of the epidemic in the online food delivery industry and the variations in consumer decision-making in this industry. Methods of literature review and questionnaire are used to find out the differences in the online food industry before and after the pandemic and the greatest influencing factors of consumer decision-making after the pandemic. The paper reveals consumers’ decisions are affected by COVID-19, and consumers care about coupons and promo codes the most after the pandemic. Development applications of online food delivery and further research line are suggested according to consumer decision-making factors.

Keywords

online food delivery, COVID-19, consumer decision-making, e-commerce

References

1. Li C, Mirosa M, Bremer P. Review of Online Food Delivery Platforms and their Impacts on Sustainability. Sustainability. 2020; 12(14):5528. https://doi.org/10.3390/su12145528.

2. Raj, M., Sundararajan, A., & You, C. (2020). COVID-19 and digital resilience: Evidence from Uber Eats. arXiv preprint arXiv:2006.07204.

3. Payne, J., Bettman, J. R., & Johnson, E. J. (1991). Consumer decision making. Handbook of consumer behaviour, 50-84.

4. Jin, Y. Z. & Li, C. (2020). Research on food safety supervision in the context of Internet – a case study of the third-party online delivery platform in Yangzhou, Market Weekly, 33(09), 38-40.

5. Gavilan, D., Balderas-Cejudo, A., Fernández-Lores, S., & Martinez-Navarro, G. (2021). Innovation in online food delivery: Learnings from COVID-19. International journal of gastronomy and food science, 24, 100330.

6. Lu, S. & Li, J. L. (2021). A study on the impact of COVID-19 on Internet enterprises – taking Meituan Dianping as an example, Journal of Hubei University of Economics:Humanities and Social Sciences, 18(02), 48-51.

7. Meena, P., & Kumar, G. (2022). Online food delivery companies' performance and consumers expectations during Covid-19: An investigation using machine learning approach. Journal of Retailing and Consumer Services, 68, 103052.

8. Chen McCain, S. L., Lolli, J., Liu, E., & Lin, L. C. (2022). An analysis of a third-party food delivery app during the COVID-19 pandemic. British Food Journal, 124(10), 3032-3052.

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10. Ma, J. Y. (2002). Research on the improvement of packaging design of takeaway food in the post-epidemic era. DOI:10.27175/d.cnki.gjxcu.2022.000226.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-103-2
ISBN (Online)
978-1-83558-104-9
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/41/20232039
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated