Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 41 , 10 November 2023
Open
Access | Article
The Impact of the Epidemic on Consumer Decision-making in the Online Food Delivery Industry
* Author to whom correspondence should be addressed.
Abstract
COVID-19 pandemic have a huge impact on human life, and it also creates a demand shock in various industries, including the food industry. This paper mainly researches the impact of the epidemic in the online food delivery industry and the variations in consumer decision-making in this industry. Methods of literature review and questionnaire are used to find out the differences in the online food industry before and after the pandemic and the greatest influencing factors of consumer decision-making after the pandemic. The paper reveals consumers’ decisions are affected by COVID-19, and consumers care about coupons and promo codes the most after the pandemic. Development applications of online food delivery and further research line are suggested according to consumer decision-making factors.
Keywords
online food delivery, COVID-19, consumer decision-making, e-commerce
References
1. Li C, Mirosa M, Bremer P. Review of Online Food Delivery Platforms and their Impacts on Sustainability. Sustainability. 2020; 12(14):5528. https://doi.org/10.3390/su12145528.
2. Raj, M., Sundararajan, A., & You, C. (2020). COVID-19 and digital resilience: Evidence from Uber Eats. arXiv preprint arXiv:2006.07204.
3. Payne, J., Bettman, J. R., & Johnson, E. J. (1991). Consumer decision making. Handbook of consumer behaviour, 50-84.
4. Jin, Y. Z. & Li, C. (2020). Research on food safety supervision in the context of Internet – a case study of the third-party online delivery platform in Yangzhou, Market Weekly, 33(09), 38-40.
5. Gavilan, D., Balderas-Cejudo, A., Fernández-Lores, S., & Martinez-Navarro, G. (2021). Innovation in online food delivery: Learnings from COVID-19. International journal of gastronomy and food science, 24, 100330.
6. Lu, S. & Li, J. L. (2021). A study on the impact of COVID-19 on Internet enterprises – taking Meituan Dianping as an example, Journal of Hubei University of Economics:Humanities and Social Sciences, 18(02), 48-51.
7. Meena, P., & Kumar, G. (2022). Online food delivery companies' performance and consumers expectations during Covid-19: An investigation using machine learning approach. Journal of Retailing and Consumer Services, 68, 103052.
8. Chen McCain, S. L., Lolli, J., Liu, E., & Lin, L. C. (2022). An analysis of a third-party food delivery app during the COVID-19 pandemic. British Food Journal, 124(10), 3032-3052.
9. Tang, Y., & Zhan, Y. R. (2020). Research on innovative business strategy of Internet platform enterprises under the new coronavirus epidemic – Meituan's new retail expansion Road. China Circulation Economy, 2264(32), 3-5.DOI:10.16834/j.cnki.issn1009-5292.2020.32.001.
10. Ma, J. Y. (2002). Research on the improvement of packaging design of takeaway food in the post-epidemic era. DOI:10.27175/d.cnki.gjxcu.2022.000226.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-103-2
- ISBN (Online)
- 978-1-83558-104-9
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/41/20232039
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited