Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 55 , 01 December 2023
Open
Access | Article
Game Analysis of Cooperation Between Entrepreneurial Users and Tiktok Platform
* Author to whom correspondence should be addressed.
Abstract
In the new era, Tiktok platform has attracted a large number of users with short video and live broadcast functions, forming a huge user group, and the platform’s purchasing power has gradually increased, providing rich profit opportunities for entrepreneurial users. Tiktok realizes business value through the output of entrepreneurial users, and both parties achieve mutual benefit in the game. This paper mainly studies how Tiktok and entrepreneurial users can make better profits through game theory. The problem is analyzed by two aspects which are business model and game ecology of Tiktok platform and game relationship between Tiktok and entrepreneurial users. And the game is based on ‘Nash equilibrium’, through the study, we get the conclusion that the balance of Tiktok and senior users is increasing the service fees and reducing the cost of products and that of Tiktok and novice users is decreasing the service fees and raising the cost of products.
Keywords
Nash equilibrium, short video platform profitability, entrepreneurial users
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-157-5
- ISBN (Online)
- 978-1-83558-158-2
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/55/20230981
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited