Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 27 , 10 November 2023
Open
Access | Article
Analysis on the Marketing Strategy of Blind Box
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Abstract
In recent years, as blind boxes are becoming more and more popular among consumers, the blind box economy is booming. From hot toys to cultural and creative products, from digital appliances to food and clothing, buying and sharing blind boxes has become a new consumer trend. A toy box that is labeled "blind" means that the consumer cannot know in advance what sort of goods will be inside. This trend of toys targets the young consumer market, stimulating consumers to buy and rebuy. Blind boxes' unknowability can pique customers' curiosity, increase their readiness to buy, better activate the market for consumer goods, and boost their potential for consumption. As a marketing carrier, blind box can innovate and develop new cultural business forms, and also extend the cultural industry chain. Traditional culture is full of vitality under the guidance of new consumption patterns. Looking at the development of blind box economy in recent years, with the rise of blind box economy, many problems have been exposed, breeding industry chaos. This paper analyzes the reasons why blind box is so popular, its marketing success and its reasons, as well as some existing problems and future prospects, so as to offer some references for future researches on blind box industry.
Keywords
blind box, industry marketing, strategy consumer culture, gambler psychology, future development prospects
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-075-2
- ISBN (Online)
- 978-1-83558-076-9
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/27/20231206
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited