Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 27 , 10 November 2023


Open Access | Article

Analysis on the Marketing Strategy of Blind Box

Yuqing Yang * 1
1 New Channel-UIBE Qingdao A-level Centre

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 27, 26-30
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yuqing Yang. Analysis on the Marketing Strategy of Blind Box. AEMPS (2023) Vol. 27: 26-30. DOI: 10.54254/2754-1169/27/20231206.

Abstract

In recent years, as blind boxes are becoming more and more popular among consumers, the blind box economy is booming. From hot toys to cultural and creative products, from digital appliances to food and clothing, buying and sharing blind boxes has become a new consumer trend. A toy box that is labeled "blind" means that the consumer cannot know in advance what sort of goods will be inside. This trend of toys targets the young consumer market, stimulating consumers to buy and rebuy. Blind boxes' unknowability can pique customers' curiosity, increase their readiness to buy, better activate the market for consumer goods, and boost their potential for consumption. As a marketing carrier, blind box can innovate and develop new cultural business forms, and also extend the cultural industry chain. Traditional culture is full of vitality under the guidance of new consumption patterns. Looking at the development of blind box economy in recent years, with the rise of blind box economy, many problems have been exposed, breeding industry chaos. This paper analyzes the reasons why blind box is so popular, its marketing success and its reasons, as well as some existing problems and future prospects, so as to offer some references for future researches on blind box industry.

Keywords

blind box, industry marketing, strategy consumer culture, gambler psychology, future development prospects

References

1. Huijin Rong. Analysis of the Marketing Strategy of "Blind Box Economy" from the perspective of consumer Culture - A Case study of Bubble Mart. Beauty and The Times: Creativity (Part 1), (1):52-55 (2022).

2. Wan Qi, Liu Jie. Analysis of the development prospect of China's blind Box industry -- A Case study of Paomate Company [J]. Modern Business (2022).

3. Xiaorong Hu, Concubine Yang. Blind box economic lighting new consumption trend [N]. Journal of yunnan, 03-16 (005) (2022). DOI: 10.38259 / n.c nki. Nynrb. 2022.001246.

4. Changjun Xu, Tang Rui, Yang Wei, Yanli Ji. Students with "blind box economy": the research analysis from the suzhou region [J]. Journal of statistics and consulting, (02): 32-35 (2022). DOI: 10.19456 / j.carol carroll nki tjyzx. 2022.02.008.

5. Dong Hong. Blind box build peak experience economy [J]. J QunYan, (04): 44-47 (2022). DOI: 10.16632 / j.carol carroll nki cn11-1005 / d. 2022.04.025.

6. Yutong Shi. Blind box of crazy sales of economic analysis [J]. Circulation of the national economy, (19): 19-21 (2021). DOI:10.16834/j.carol carroll nki issn1009-5292.2021.19.006.

7. Zhihan Lin. Research on the Application of Commercial Display Design in Trendy Play Industry -- A Case Study of Paopao Mat [J]. Style of Tomorrow, (07):131-134 (2022).

8. Xinhang Ying, Yongsheng Xiang, Wei Lai, Jiani Pan. Blind box of economic research, a business model innovation path to bubble manasseh, for example [J]. Journal of economic times, 18(9): 23-25 (2021). DOI: 10.19463 / j.carol carroll nki SDJM. 2021.09.006.

9. Weichen Li. New Power of Hipplay -- Research on Innovative Design Path of Bubble Mart [J]. Western Leather, 44(04):148-150 (2022).

10. Yaxin Zhang. Try water theme park, a bubble of matt can "ones" [N]. China city press, 01-24 (A13) (2022). DOI: 10.28056 / n.c. Nki NCCSB. 2022.000095.

11. Yuxiang Jiang, Yuting Peng, Yuxin Xiao. Based on IP reserves and bubble, in the joint development optimization study [J]. Market modernization, (19):21-23 (2021), DOI: 10.14013/j.carol carroll nki SCXDH. 2021.19.007.

12. Mingke He, Xiaoman Lin. Behind the Bubble Mat fire: Blind box lure or channel penetration (2021).

13. Qian Wang. Blind box big temptation, "bubble" risk [J]. Business School, (11):28-31 (2019).

14. Rui Yang. Bubble specialty rainbow behind - blind box, marketing and crisis [J]. China, (01) : 137-138 (2022). DOI: 10.13939 / j.carol carroll nki ZGSC. 2022.01.137.

15. Mob Research Institute. 2020 Blind Box Economic Insight Report: Market size exceeds 30 billion, temporarily led by Bubble Mart (2020).

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:

1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.

2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.

3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).

Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-075-2
ISBN (Online)
978-1-83558-076-9
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/27/20231206
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated