Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 36 , 10 November 2023


Open Access | Article

Microsoft's Layout in the Gaming Industry and Metaverse: Starting from Blizzard

Yangming Cao * 1
1 Dalian University of Finance and Economics

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 36, 99-103
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yangming Cao. Microsoft's Layout in the Gaming Industry and Metaverse: Starting from Blizzard. AEMPS (2023) Vol. 36: 99-103. DOI: 10.54254/2754-1169/36/20231791.

Abstract

Microsoft became the third-largest gaming company in the world after acquiring Activision Blizzard for $69.7 billion in January 2022, after Sony and Tencent. This article aims to explore the strategic objectives and significance of Microsoft's acquisition of Activision Blizzard and identify its impact on the internet industry. The research finds that Microsoft's primary goal for acquiring Activision Blizzard is to lay a solid foundation for future development in the metaverse and aid in its digital transformation. This acquisition fully demonstrates that the metaverse is the main direction for the future development of the internet industry, and gaming is one of its primary gateways. The article argues that investors and companies should invest more in developing new platforms to aid in the development of the metaverse. Governments should also strengthen their regulatory and risk-prevention efforts in the gaming industry, while consumers should learn more about the protection of their privacy and security in the metaverse.

Keywords

Microsoft, Activision Blizzard, acquisition, metaverse, gaming industry

References

1. Microsoft. (n.d.). About Microsoft. https://www.microsoft.com/en-us/about

2. Choice data. https://choice.eastmoney.com

3. Activision Blizzard. (2023). About Activision Blizzard. Retrieved from https://www.activisionblizzard.com/about-us

4. Microsoft. Facts About Microsoft. https://news.microsoft.com/facts-about-microsoft/

5. Micorsoft.https://news.microsoft.com/2022/01/18/microsoft-to-acquire-activision-blizzard-to-bring-the-joy-and-community-of-gaming-to-everyone-across-every-device/

6. Isaac, M. (2021). What Is the Metaverse, and Are We Ready for It? The New York Times. https://www.nytimes.com/2021/04/28/technology/what-is-the-metaverse.html

7. Activision Blizzard. (2021). Activision Blizzard Announces First-Quarter 2021 Financial Results. https://investor.activision.com/news-releases/news-release-details/activision-blizzard-announces-first-quarter-2021-financial-0

8. Liu, Y. (2021). Game Industry Trends: The Metaverse and the Future of Gaming. In Proceedings of the 2021 3rd International Conference on Management Engineering, Software Engineering and Service Sciences (pp. 315-318).

9. Microsoft. (2021). Microsoft to acquire Activision Blizzard, empowering gaming experiences everywhere. Microsoft News. https://news.microsoft.com/2022/01/18/microsoft-to-acquire-activision-blizzard-empowering-gaming-experiences-everywhere/

10. U.S. Department of Justice and Fed. Trade Comm’n, Horizontal Merger Guidelines 9 (2010), http://www.justice.gov/atr/public/guidelines/hmg-2010.html.

11. Tardif, L. (2005). Intellectual Property Management and Value Creation. Intellectual Property and Open Source, 163-185.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-093-6
ISBN (Online)
978-1-83558-094-3
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/36/20231791
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated