Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 36 , 10 November 2023
Open
Access | Article
Microsoft's Layout in the Gaming Industry and Metaverse: Starting from Blizzard
* Author to whom correspondence should be addressed.
Abstract
Microsoft became the third-largest gaming company in the world after acquiring Activision Blizzard for $69.7 billion in January 2022, after Sony and Tencent. This article aims to explore the strategic objectives and significance of Microsoft's acquisition of Activision Blizzard and identify its impact on the internet industry. The research finds that Microsoft's primary goal for acquiring Activision Blizzard is to lay a solid foundation for future development in the metaverse and aid in its digital transformation. This acquisition fully demonstrates that the metaverse is the main direction for the future development of the internet industry, and gaming is one of its primary gateways. The article argues that investors and companies should invest more in developing new platforms to aid in the development of the metaverse. Governments should also strengthen their regulatory and risk-prevention efforts in the gaming industry, while consumers should learn more about the protection of their privacy and security in the metaverse.
Keywords
Microsoft, Activision Blizzard, acquisition, metaverse, gaming industry
References
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5. Micorsoft.https://news.microsoft.com/2022/01/18/microsoft-to-acquire-activision-blizzard-to-bring-the-joy-and-community-of-gaming-to-everyone-across-every-device/
6. Isaac, M. (2021). What Is the Metaverse, and Are We Ready for It? The New York Times. https://www.nytimes.com/2021/04/28/technology/what-is-the-metaverse.html
7. Activision Blizzard. (2021). Activision Blizzard Announces First-Quarter 2021 Financial Results. https://investor.activision.com/news-releases/news-release-details/activision-blizzard-announces-first-quarter-2021-financial-0
8. Liu, Y. (2021). Game Industry Trends: The Metaverse and the Future of Gaming. In Proceedings of the 2021 3rd International Conference on Management Engineering, Software Engineering and Service Sciences (pp. 315-318).
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11. Tardif, L. (2005). Intellectual Property Management and Value Creation. Intellectual Property and Open Source, 163-185.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-093-6
- ISBN (Online)
- 978-1-83558-094-3
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/36/20231791
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited