Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 59 , 05 January 2024
Open
Access | Article
Symbol Marketing: Branding and Promotion of Beauty Products ——Taking YSL Cosmetics as an Example
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Abstract
In this era of rapid economic development, all cosmetic brands are in fierce competition, but homogeneous products are flooding. The brand needs to allow potential customers to firmly choose this product among all the products within a limited time. For brands, it is very important to have a good symbol marketing. There are too many one-sided claims about this marketing strategy. By investigating the cosmetics marketing of the YSL brand in 2016, and the use of 4P theory and some data investigation techniques in the article. The final research results show that correct symbol marketing is a successful marketing strategy for merchants, and it will also leave a deep impression on customers. The final research results show that correct symbol marketing is a successful marketing strategy for merchants, and it will leave a deep impression on customers. But merchants can't do too much marketing, because it may cause customers' resentment. Therefore, symbol marketing plays an important role in the interaction between brands and consumers. It allows brands to target consumer groups more accurately, accelerate their purchase demands, and also allow them to burst into a strong consumption desire in a short period of time, but this marketing method cannot be overdone.
Keywords
symbol marketing, 4P, YSL brand
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-209-1
- ISBN (Online)
- 978-1-83558-210-7
- Published Date
- 05 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/59/20231017
- Copyright
- 05 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited