Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 16 , 13 September 2023
Open
Access | Article
Information asymmetry in webcasting with goods and strategies to solve it
* Author to whom correspondence should be addressed.
Abstract
This paper aimed to study the information asymmetry and its causes in the special online shopping method of live-streaming with goods and give related suggestions. A questionnaire was distributed to collect information about consumers' situation in live-streaming with goods and analyze the relevant data. It was found that respondents were not confident about the quality of products on live-streaming platforms, and not satisfied with current situation of live-streaming, Additionally, most consumers had received goods that did not match the description and were skeptical about the character settings of anchors in live-streaming platforms. It is important to strengthen the quality control of goods in live-streaming, improve the identity authentication of anchors, and encourage consumers to consume rationally.
Keywords
information asymmetry, live broadcast with goods, customer satisfaction
References
1. Zhou Z.-Y. Analysis and suggestions of the problems of live-streaming [J]. China Business, 2022(13):63-65
2. Zhang、Bao . Research on information asymmetry in e-commerce: Taobao as an example[J]. (Computer Knowledge and Technology, 2017,13(33):277-278
3. Wu, Wei, Chen, Ying-Ying, Chen, Yu-Li, et al., The impact of information asymmetry on consumers' online shopping behavior and countermeasures[J]. Business Intelligence,2012(48):313-313
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-75-1
- ISBN (Online)
- 978-1-915371-76-8
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/16/20230989
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited