Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 60 , 05 January 2024
Open
Access | Article
Monopolistic Behavior Analysis and Anti-Monopoly Strategy Research based on Cola Drinks Industry --Take the Comparative Analysis of Coca-Cola and Pepsi as an Example
* Author to whom correspondence should be addressed.
Abstract
This research explores monopolistic behavior and anti-monopoly strategies within the soft drinks industry, focusing on a comparative analysis of Coca-Cola and Pepsi. The study highlights how duopoly dynamics impact pricing and competitiveness in the market. It delves into historical competition between these industry giants, particularly during World War II, shedding light on Coca-Cola’s strategic dominance. The paper emphasizes the influence of brand promotion on pricing, revealing the potential for higher costs in the industry. Additionally, it underscores the significance of examining the effects of duopoly on cola drink prices for antitrust considerations. The research offers practical suggestions to address these challenges. Recommendations include fostering product innovation, building strong brands, establishing strategic partnerships, implementing pricing strategies, and emphasizing cost control. These measures aim to enhance overall industry pricing and competitiveness. Moreover, the study addresses the difficulties newcomers face entering the soft drinks industry and suggests policy incentives, collaborative efforts, engagement with industry associations, and regional focus as solutions to mitigate barriers to entry. Lastly, the research advocates for regulatory oversight, competition promotion, consumer education, price transparency, diversified supply chains, and support for collaboration and innovation to safeguard consumer interests. These measures aim to maintain a fair and diverse soft drinks market.
Keywords
monopolistic behavior, anti-monopoly strategy, cola drinks industry
References
1. Wang, F. Z. (2013). Research on Oligopoly Enterprise Pricing Strategies Based on Game Theory—A Case Study of Coca-Cola and PepsiCo”. Taiyuan University of Technology. DOI: CNKI: CDMD: 2.1013.353850.
2. Xia, Q. Y. & Chen, H. M. (2020). Analysis on brand positioning and marketing communication strategies of Coca-Cola and Pepsi. Technology and Markets (06),148-149.
3. Que, L. J. & Bao, F. (2019). Translation Strategies of carbonated beverage slogans from the perspective of Memetics: A case study of Coca-Cola and Pepsi. Public Literature and Art (20),192-194.
4. Shi, P. X. (2019). Coca-Cola and Pepsi compete in Sustainable packaging. Green Packaging (11),84-86.
5. Guan, J. (2022). Communication strategy under Pepsi's youth strategy. Modern Advertising (03),46-47.
6. Ma, L. P. (2019). What is the internal logic of Pepsi and Coca-Cola's advertising strategy? -- Research based on improving Cournot oligarch model. The Age of Fortune (07),235-238.
7. Nie, J. Y. (2019). A comparative study on Pepsi and Coca-Cola advertising. Chinese market (20), 127-128. The doi: 10.13939 / j.carol carroll nki ZGSC. 2019.20.127.
8. Tian, M, X., Zhang, G. Q. & Chen, X. H. (2018). A comparative analysis of the localization design of Coca-Cola and Pepsi. Brand Research (06),1-4. doi:10.19373/j.cnki.14-1384/f.20181101.012.
9. Su, Y. & Fan, H. L. (2018). Fulcrum Rules and Domestication Rules: The Enlightenment of Coca-Cola and Pepsi to Very Cola. Journal of Lanzhou University of Arts and Sciences (Social Sciences Edition)(05),61-67. doi:10.13805/j.cnki.2095-7009.2018.05.015.
10. Abby.(2018). Ending Coca-Cola's 100-year partnership, Pepsi fights the "Cola Wars" once again. Successful Marketing (Z3),46-47.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-211-4
- ISBN (Online)
- 978-1-83558-212-1
- Published Date
- 05 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/60/20231170
- Copyright
- 05 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited