Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 3rd International Conference on Business and Policy Studies
Series Vol. 74 , 17 April 2024
Open
Access | Article
Analysis of Bilibili’s Profit Model
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Abstract
The main popular videos are short videos these years, Bilibili is still popular among young people and earns a lot of revenue even though they are focused on long videos of their unique products. In this paper, an introduction about the general background of video websites and the background of Bilibili is given, and other’s progress in this topic is also presented. Moreover, the situations of other video websites and Bilibili are analyzed in the second part. This part talks about the situations and reasons why consumers choose them in this era. Then the analysis of sources of profits online and offline is conducted. This paper found that in both online and offline sections, mobile games occupy the largest amount of revenue but the proportion of mobile games occupied in the general revenue is declining.
Keywords
Bilibili, Profit model, Online activities, Offline activities, ACG
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-83558-371-5
- ISBN (Online)
- 978-1-83558-372-2
- Published Date
- 17 April 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/74/20241500
- Copyright
- 17 April 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited