Advances in Economics, Management and Political Sciences

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Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Series Vol. 48 , 01 December 2023


Open Access | Article

Motivation, Business Ecosystem and Driving Synergies: The Strategic Merger of Dianping and Meituan

Chengcheng Zhao * 1
1 University of Connecticut

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 48, 142-148
Published 01 December 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Chengcheng Zhao. Motivation, Business Ecosystem and Driving Synergies: The Strategic Merger of Dianping and Meituan. AEMPS (2023) Vol. 48: 142-148. DOI: 10.54254/2754-1169/48/20230437.

Abstract

The landscape of the Chinese service business has been drastically altered by the combination of Dianping and Meituan. This study investigates the research background, substance, goal, importance, and policy suggestions while exploring the key results and fundamental concepts associated with this merger. The background research focuses on the dynamics of competition and the reasons for the merger in the Chinese service sector. The research looks at how the merger will affect consumer satisfaction, service diversity, and market share. It also looks at how combining resources and knowledge may improve both operational effectiveness and competitiveness. The goal of the research is to make legislative suggestions to maximize the benefits of the merger while also delivering insights for investors and business executives. These suggestions place a strong emphasis on the value of innovation, customer-focused tactics, and fair competition. The research also recommends that investors keep a careful eye on market movements and adjust their strategy as necessary.

Keywords

merger motivation, strategic objectives, business ecosystem

References

1. D Wang (2009) In-depth Interpretation: The Growth Trajectory of Dianping https://www.douban.com/note/29582109/?_i=949214540jbxh

2. Y Wang. (2012). Who is the public review of Terminator?

3. Sandy water. (2014). Catering O2O Market Revealed. http://www.360doc.com/content/14/0113/16/535749_344893795.shtml

4. Z Zhao (2018). Research on service quality improvement of meituan food delivery.(Yunnan University)

5. NetEconomics. (2021). In March, the local life APP monthly activity TOP28 generally rose: Meituan and Dianping accounted for 79% of the share. https://baijiahao.baidu.com/s?id=1698361374673527225&wfr=spider&for=pc

6. G Li. (2016). Group buying enters the tug-of-war, Meituan-Dianping and Baidu Nuomi may inevitably merge. (Information and Computer)

7. Y Fang. (2015). The merger of Dianping and Meituan will create the largest O2O service company in China. https://www.jiemian.com/article/397380.html?wm=3049_0015

8. M Cheng (2017). Research on the Influence of the Interactivity of Dianping.com on Consumers' Food Purchase Intention(Hainan University)

9. Interface news. (2015). Behind the marriage of Meituan and Dianping, "unicorns" will stir up the film industry. https://www.jiemian.com/article/420001.html

10. Xueqiu. (2020). Meituan: To be a "long-term and patient" service e-commerce platform. https://xueqiu.com/1599034347/138691139

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
ISBN (Print)
978-1-83558-143-8
ISBN (Online)
978-1-83558-144-5
Published Date
01 December 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/48/20230437
Copyright
01 December 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated