Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 41 , 10 November 2023


Open Access | Article

Comparative Study of Google’s and Baidu’s Performance Management

Jingxuan Mu * 1
1 Yamanashi Gakuin University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 41, 82-85
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Jingxuan Mu. Comparative Study of Google’s and Baidu’s Performance Management. AEMPS (2023) Vol. 41: 82-85. DOI: 10.54254/2754-1169/41/20232045.

Abstract

Management is a broad and essential field that encompasses the planning, organizing, directing, and controlling of resources to achieve organizational goals and objects. The origins of management can be traced back to ancient civilization, study of management as a discipline began in the late 19th century and early 20th century. This article focuses on compare and contrast the performance management approaches of Google and Baidu by using case studies and comparative analysis. However, Google’s management system has been successful in promoting a culture of innovation and employee empowerment, attracting top talent, and driving organizational growth. While Baidu’s management system has examined its strategies for localization strategies and market expansion.

Keywords

innovation, localization, management, strategy, market

References

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2. Yang, D. (2012, February 1). The Power of Triple Contexts on Customer-Based Brand Performance—A Comparative Study of Baidu and Google from Chinese Netizens’ Perspective. ScienceDirect. https://www.sciencedirect.com/science/article/abs/pii/S0969593114000729.

3. Zhao, X. (2009). A Comparative Study of Baidu and Google’s Operating Models. Baidu Academic. https://xueshu.baidu.com/usercenter/paper/show?paperid=c7639e8dc833fcd0332e976a1edb0919&site=xueshu_se.

4. Ma, Y. (2016). Taking Baidu as an Example to Analyze the Importance of Combining Enterprise Performance Management with Values. Baidu Academic. https://xueshu.baidu.com/usercenter/paper/show?paperid=76f78147d71572dca7410bd4b2ab007c&site=xueshu_se.

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-103-2
ISBN (Online)
978-1-83558-104-9
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/41/20232045
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated