Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Series Vol. 27 , 10 November 2023
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The flexibility of the gig economy allows it to attract considerable attention during the COVID-19 pandemic. This form of economic activity, however, has long existed in China. This article studies the status quo and the potential problems with contemporary college students participating in the Chinese gig economy. By collecting samples from different Chinese regions and dissimilar types of college students, the study discusses their large-scale gig economy participation rate regardless of regions and higher education levels. The study also analysed the fulfilment of expectations among college students and discovered that the current state of satisfaction is not favourable and necessitates improvement for the future sustainment and prosperity of the gig economy. The article offers several suggestions for improvement, including adopting more reassurance in the areas with a lesser participation rate and improving the accuracy of matching between students and job positions to satisfy their expectations. However, these solution proposals need further investigation to explore their optimal use.
gig economy, college students, statistical examination, economic activity, China
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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