Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 2nd International Conference on Business and Policy Studies

Series Vol. 10 , 13 September 2023


Open Access | Article

Analysis of Disney's Globalization Development

Hanyue Lin * 1
1 University of Sheffield

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 10, 8-14
Published 13 September 2023. © 13 September 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Hanyue Lin. Analysis of Disney's Globalization Development. AEMPS (2023) Vol. 10: 8-14. DOI: 10.54254/2754-1169/10/20230415.

Abstract

Disney, a global leader in family entertainment and media, but Disney will also face certain difficulties with the development of globalization more and more mature. This study looks into Disney's position and growth around the globe and uses SWOT analysis to assess its present state of development and operating environment, and evaluates the issues that have arisen during the internationalisation of Disney by looking into secondary data. Disney has benefits like brand recognition, a variety of products, and strong financial assets, but it also confronts threats from rising competition and unreliable external factors. The first is that stakeholders disagree because of misunderstandings between cultures. Second, the rationality of product design and the flaws in culture will cause reputation to deteriorate. Third, having a wide variety of products presents challenges for marketing. Finally, the instability brought on by a change in leadership. This study offers a number of recommendations for Disney to better manage future worldwide development on the basis of these findings.

Keywords

globalization, Disney, SWOT analysis, culture conflict, production, marketing leadership

References

1. Forbes, https://www.forbes.com/companies/walt-disney/?sh=57b863345730, last accessed 2022/8/20.

2. Gomery, D.: DISNEY DISCOURSE. 1st edn. Routledge, New York (1994).

3. Disney, https://thewaltdisneycompany.com/app/uploads/2022/08/q3-fy22-earnings.pdf, last accessed 2022/8/15

4. Chen, H.; Li, Y.; Ling, X.; Yan, M.: Corporate Strategy Analysis Based on Current Environment — Taking Disney’s Expansion in China as an Example. Journal of Economics, Business and Management 10(2), 140-144 (2022).

5. Harrison, E. F.; Pelletier, M. A.: Levels of strategic decision success. Management Decision 38(2), 107-118 (2000).

6. Dang, L.; Zhao, J.: Cultural risk and management strategy for Chinese enterprises' overseas investment. China Economic Review 61, 101433 (2020).

7. Packman, H. M.; Casmir, F. L.: Learning from the Euro Disney Experience: A Case Study in International/Intercultural Communication. International Communication Gazette 61(6), 473-489 (1999).

8. Lauren, A. N.: MICKEY GOES TO FRANCE: A CASE STUDY OF THE EURO DISNEYLAND NEGOTIATIONS. Cardozo Journal of Conflict Resolution 15 Cardozo J. Conflic, 193-220 (2013).

9. He, Z.; Hao, X.: Emotional labor and employee well-being in cross-cultural contexts: A Disney frontline staff's autoethnography. Tourism Management 91, 104518 (2022).

10. Miner, A. G.; Glomb, T. M.; Hulin, C.: Experience sampling mood and its correlates at work. Journal of Occupation and Organizational Psychology 78(2), 171-193 (2005).

11. Belkhyr, S.: Disney Animation: Global Diffusion and Local Appropriation of Culture. Études caribéennes, (2012).

12. Tamaira, A. M. K.; Fonoti, D.: Beyond Paradise? Retelling Pacific Stories in Disney’s Moana. The Contemporary Pacific 30(2), 297–327 (2018).

13. Brusdal, R.: If it is good for the child’s development then I say yes almost every time: how parents relate to their children’s consumption. International Journal of Consumer Studies 31(4), 391-396 (2007).

14. White, D. W.; Griffith, D. A.: Combining corporate and marketing strategy for global competitiveness. Marketing Intelligence & Planning 15(4), 173-178 (1997).

15. Saleh, K., https://www.invespcro.com/blog/customer-acquisition-retention/, last accessed 2022/8/18

16. Penrose, B., https://leadinglearners.wordpress.com/leading-learners-online-magazine/walt-disney-a-leadership-journey-with-a-mouse/, last accessed 2022/8/17

17. Bryman, A.: Charismatic leadership in business organizations: Some neglected issues. The Leadership Quarterly 4(3-4), 289-304 (1993).

18. Cockerell, D.: How's the Culture in Your Kingdom?: Lessons from a Disney Leadership Journey. 1st edn. Morgan James, New York (2021).

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:

1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.

2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.

3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).

Volume Title
Proceedings of the 2nd International Conference on Business and Policy Studies
ISBN (Print)
978-1-915371-47-8
ISBN (Online)
978-1-915371-48-5
Published Date
13 September 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/10/20230415
Copyright
13 September 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated