Advances in Economics, Management and Political Sciences

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Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Series Vol. 49 , 01 December 2023


Open Access | Article

Analysis of Strategies for the Development of Cross Border E-commerce, Taking Amazon as an Example

Yi Zhang * 1
1 Department of Security and Crime Science, University College London, London, WC1E 6BT, United Kingdom

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 49, 39-44
Published 01 December 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yi Zhang. Analysis of Strategies for the Development of Cross Border E-commerce, Taking Amazon as an Example. AEMPS (2023) Vol. 49: 39-44. DOI: 10.54254/2754-1169/49/20230480.

Abstract

Business platforms have now become an indispensable tool in people's lives. Amazon, a household name in e-commerce, has achieved success in markets all over the world, except in China. This paper finds that the main reasons for Amazon China's failure are the intense competition from local e-commerce giants and the cultural and consumer behavioural differences between Chinese and foreign consumers. For Amazon China, Alibaba, Pinduoduo are very challenging competitors. The cultural differences between Chinese and foreign consumers are reflected in the fact that Chinese consumers find it difficult to accept the e-commerce platform's fee-based and slow delivery service, and are unable to use Alipay and WeChat as payment tools. Moreover, the user pages of the Amazon shopping software do not match the aesthetics of Chinese consumers. In addition, the paper makes recommendations on how cross-border e-commerce business in China can be improved and adapted to the Chinese market to address these factors.

Keywords

Amazon China, failure, e-commerce

References

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4. Zhao, L. and Jin, S. (2016) China's Dilemma of Cross-border E-commerce Company-Take Amazon China as an Example. In 2016 International Seminar on Education Innovation and Economic Management (SEIEM 2016), 382-385.

5. Dunn, J. (2017) Amazon is still getting dominated in China. Business Insider. Retrieved from https://www.businessinsider.com/amazon-market-share-china-alibaba-jd-chart-2017-2?r=US&IR=T

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10. Inc.com. (2019) Amazon’s amazing failure in China. Retrieved from https://www.inc.com/howard-tullman/chinas-amazing-failure-in-china.html

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
ISBN (Print)
978-1-83558-145-2
ISBN (Online)
978-1-83558-146-9
Published Date
01 December 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/49/20230480
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated