Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 49 , 01 December 2023
Open
Access | Article
Analysis of Strategies for the Development of Cross Border E-commerce, Taking Amazon as an Example
* Author to whom correspondence should be addressed.
Abstract
Business platforms have now become an indispensable tool in people's lives. Amazon, a household name in e-commerce, has achieved success in markets all over the world, except in China. This paper finds that the main reasons for Amazon China's failure are the intense competition from local e-commerce giants and the cultural and consumer behavioural differences between Chinese and foreign consumers. For Amazon China, Alibaba, Pinduoduo are very challenging competitors. The cultural differences between Chinese and foreign consumers are reflected in the fact that Chinese consumers find it difficult to accept the e-commerce platform's fee-based and slow delivery service, and are unable to use Alipay and WeChat as payment tools. Moreover, the user pages of the Amazon shopping software do not match the aesthetics of Chinese consumers. In addition, the paper makes recommendations on how cross-border e-commerce business in China can be improved and adapted to the Chinese market to address these factors.
Keywords
Amazon China, failure, e-commerce
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-145-2
- ISBN (Online)
- 978-1-83558-146-9
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/49/20230480
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited