Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 3rd International Conference on Business and Policy Studies
Series Vol. 71 , 18 January 2024
Open
Access | Article
Build Brand Loyalty via Media----Taking Lululemon as an Example
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Abstract
Nowadays, social media plays a decisive role in the development of brands, as it betokens a disruptive change in the way people communicate with each other. Surrounded by global competition in the marketplace, how can brands utilize social media to innovate and gain consumer trust matters a lot. This paper explores several ways to help build brand loyalty based on promotion and replication of certain previous research. In particular, how to find product position in era of homogenization of information and improve its position. problems and propose improvement plans according to the receipt received. Through scientific tracing to the source in the successful case to find the feasibility of strategies. This paper finds that although the effects of social media seem to be objective, they can be subjective in consideration of brand experience, need for uniqueness, and even propaganda of core values for brands. In other words, the market does have the capacity to adjust its strategy to bring economic profits for the company in the long run.
Keywords
Brand- loyalty, Lululemon, marketing, social media
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-83558-281-7
- ISBN (Online)
- 978-1-83558-282-4
- Published Date
- 18 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/71/20241359
- Copyright
- 18 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited