Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 32 , 10 November 2023
Open
Access | Article
Innovative Marketing of Traditional Chinese Handicrafts
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Abstract
Traditional crafts are the continuation of the traditional culture and history of the nation. The cultural development of a group is documented by its artifacts, which also record the history of the nation or country and record its rise and fall. Marketing Innovation is an important contemporary marketing concept, and the effective use of innovation can rejuvenate traditional technologies. This paper analyzes the bottlenecks encountered by the contemporary Chinese traditional handicraft industry and provides new directions for the development of Chinese traditional handicraft industry by combining the innovation examples of related industries abroad. It can be concluded that modernizing the product and management structure of Chinese traditional handicrafts with modern advanced technology and management expertise, as well as innovating content marketing models and tools, can effectively enhance the development of Chinese traditional handicrafts. This can benefit the financial rewards of handicraft practitioners as well as the preservation of Chinese traditional handicrafts.
Keywords
innovative marketing, traditional Chinese handicrafts, traditional handicraft dilemma
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-085-1
- ISBN (Online)
- 978-1-83558-086-8
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/32/20231558
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited