Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 32 , 10 November 2023


Open Access | Article

Innovative Marketing of Traditional Chinese Handicrafts

Jiayun Meng * 1
1 Pennsylvania State University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 32, 23-28
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Jiayun Meng. Innovative Marketing of Traditional Chinese Handicrafts. AEMPS (2023) Vol. 32: 23-28. DOI: 10.54254/2754-1169/32/20231558.

Abstract

Traditional crafts are the continuation of the traditional culture and history of the nation. The cultural development of a group is documented by its artifacts, which also record the history of the nation or country and record its rise and fall. Marketing Innovation is an important contemporary marketing concept, and the effective use of innovation can rejuvenate traditional technologies. This paper analyzes the bottlenecks encountered by the contemporary Chinese traditional handicraft industry and provides new directions for the development of Chinese traditional handicraft industry by combining the innovation examples of related industries abroad. It can be concluded that modernizing the product and management structure of Chinese traditional handicrafts with modern advanced technology and management expertise, as well as innovating content marketing models and tools, can effectively enhance the development of Chinese traditional handicrafts. This can benefit the financial rewards of handicraft practitioners as well as the preservation of Chinese traditional handicrafts.

Keywords

innovative marketing, traditional Chinese handicrafts, traditional handicraft dilemma

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-085-1
ISBN (Online)
978-1-83558-086-8
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/32/20231558
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated