Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 17 , 13 September 2023
Open
Access | Article
The Influence of Network Economy on the Marketing Strategy of FMCG Clothing Brands
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Abstract
This essay investigated the network economy as well as the factors that influence the marketing strategy of FMCG clothing brands. Network economy is becoming a common trend, and in the last twenty years have witnessed a huge growth in network economy. The next decade is likely to see a considerable change in the marketing strategy of FMCG clothing brands. This article aims to analyze how FMCG clothing brands have adapted to the network economy by changing their marketing strategies. It also finds out how companies are applying marketing strategies to make the network economy an opportunity for the FMCG apparel industry.
Keywords
network economy, marketing strategy, FMCG.
References
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3. Akinwale M. Oteniya, Matthew N. O. Sadiku, and Sarhan M. Musa, (2020) Network Economy: An Introduction [online] Available from: https://www.ijsrp.org/research-paper-0320.php?rp=P999753 (Accessed on September 4, 2022).
4. Pengzhi Feng (2012) Meaning, characteristics and development trend of network economy [online] Available from: http://www.cssn.cn/jjx/xk/jjx_lljjx/jjx_hgjjx/201310/t20131024_515582.shtml (Accessed on September 18, 2022).
5. The business goals (2021), Two Industries That Rely On Digital Marketing [online] Available from: https://www.thebusinessgoals.com/digital-marketing-fmcg-and-fashion/ (Accessed on September 14, 2022).
6. Sheng Meng, Ning Wang (2022) An introduction to the marketing strategy of China’s FMCG industry [online] Available from: https://m.xzbu.com/2/view-4309193.htm (Accessed on August 30, 2022).
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-77-5
- ISBN (Online)
- 978-1-915371-78-2
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/17/20231058
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited