Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Series Vol. 49 , 01 December 2023


Open Access | Article

The Advantages and Challenges Faced by Business Analytics in the Context of Big Data

Xiaotian Dong * 1
1 Department of economic management, Harbin University of Science and Technology (Rong Cheng), Weihai, China

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 49, 124-129
Published 01 December 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Xiaotian Dong. The Advantages and Challenges Faced by Business Analytics in the Context of Big Data. AEMPS (2023) Vol. 49: 124-129. DOI: 10.54254/2754-1169/49/20230494.

Abstract

In recent years, with the booming development of big data technology, data acquisition and data analysis have become more convenient and efficient, and business data analysis is gradually being widely used in various industries. This paper analyses how business analytics can seize the opportunities for better development in the era of big data, and also explains the challenges faced by business analytics in the era of big data and provides corresponding solutions. The article finds that big data can help business analytics better predict market trends, optimise marketing strategies, provide visual analysis reports, and detect fraud risks; at the same time, the problems of data quality, data security, data processing speed, and data processing capacity arise; finally, the article puts forward ways to solve these problems from the perspectives of improving the quality of data, improving the level of protection, improving the speed of processing, and improving the capacity of analytics, which provides diversified ideas for people.

Keywords

big data background, business analysis, advantages, challenges, measures

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
ISBN (Print)
978-1-83558-145-2
ISBN (Online)
978-1-83558-146-9
Published Date
01 December 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/49/20230494
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated