Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Series Vol. 49 , 01 December 2023
* Author to whom correspondence should be addressed.
In recent years, with the booming development of big data technology, data acquisition and data analysis have become more convenient and efficient, and business data analysis is gradually being widely used in various industries. This paper analyses how business analytics can seize the opportunities for better development in the era of big data, and also explains the challenges faced by business analytics in the era of big data and provides corresponding solutions. The article finds that big data can help business analytics better predict market trends, optimise marketing strategies, provide visual analysis reports, and detect fraud risks; at the same time, the problems of data quality, data security, data processing speed, and data processing capacity arise; finally, the article puts forward ways to solve these problems from the perspectives of improving the quality of data, improving the level of protection, improving the speed of processing, and improving the capacity of analytics, which provides diversified ideas for people.
big data background, business analysis, advantages, challenges, measures
1. TANG Kelin, Business Analytics and Discovery in the Age of Big Data[J], Collective Economy of China, 2022(09): 20-21
2. ZHANG Shanxing, How to achieve advanced market forecast management in the context of big data[J], Modern Business Industry, 2017(27): 9-10
3. ZHAO Xu, Research on identification and prevention of network fraud in the era of big data[J], Modern Business Industry, 2016,37(25): 51-52
4. Mallika Kliangkhlao & Somchai Limsiroratana ,Correction to: Harnessing the power of big data digitization for market factors awareness in supply chain management[J], Multimedia Tools and Applications, 2023, 82: 347-365
5. YAN Xiaoshan, Exploring the change of marketing approach in the context of big data[J], Marketing Industry, 2023(05): 44-46
6. Mónica Santana, Mirta Díaz-Fernández, Competencies for the artificial intelligence age: visualisation of the state of the art and future perspectives[J], Review of Managerial Science, 2023, 17: 1971-2004
7. GU Shaohui,Research on Enterprise Financial Risk Identification and Control in Big Data Environment[J], Financial Sector, 2020, 23: 148-149
8. MA Hong, Exploring the Risk Management Issues of Commercial Banks in the Context of Big Data[J], trade show economic, 2023, 05: 95-97
9. LEI Yongqing, Research on the Application of Big Data Technology in the Field of Internet Financial Risk Monitoring[J], SME Technology and Management, 2023, 09: 130-132
10. SHI Dan, Risks and Preventive Measures of Enterprise Accounting Informatisation in the Era of Big Data[J], Taxable, 2023,17(17): 43-45
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).