Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2023 International Conference on Management Research and Economic Development
Series Vol. 24 , 13 September 2023
Open
Access | Article
Analysis on Chi Forest's Market in China
* Author to whom correspondence should be addressed.
Abstract
With the rapid development of technology in the new era, social media has become an indispensable part of everyone's life, and the Internet has penetrated into the lives of people of different ages. At the same time, many products are promoted through the Internet. Of course, this also has certain disadvantages -- rapid popularity but short life cycle. However, this marketing method also saves many endangered brands, such as "Huaxizi air honey powder", "Ke Qi lip glaze", "Hongxing Erke". In 2020, the Chi Forest took "sugar free" as the name of the beverage brand to attract a lot of people's eyes and attention. It only took 4 years for Chi Forest to enter the market and occupy the market, so this paper used MLA model to study and analyze the marketing methods of this brand.The significance of this research is to analyze the marketing method of Chi Forest to determine whether this marketing model can be applied to the same type of products, or whether the unique marketing method can teach us anything from it.
Keywords
zero sugar, zero fat, new marketing, MLA model
References
1. Zhu Yu, Wang Zhongjue. From forest Internet deductive thinking new marketing 4 p [J]. Journal of the Chinese market, 2022, No. 1111 (12) : 178-181. The DOI: 10.13939 / j.carol carroll nki ZGSC. 2022.12.178. 178-179
2. Xu Haiqing, Yun Lexin. Enterprise Strategy Research in Different periods under the Internet Context: A Case study of Chi Forest [J/OL]. Business and management:1-8[2023-03-24].https://doi.org/10.16517/j.cnki.cn12-1034/f.20220620.003. 2-4
3. Yang Xiao. A Brief analysis of the reasons for the red burst of sparkling water in "Chi Forest" [J]. Today's Fortune (China Intellectual Property),2021(05):133-134. 1-1
4. The image of Chi Forest, 2022. https://baike.baidu.com/item/%E5%85%83%E6%B0%94%E6%A3%AE%E6%9E%97/55479096?fr=aladdin#2.
5. Paul chang. Internet marketing strategy analysis of innovative drinks from forest [J]. China business theory, 2021, No. 838 (15) : 56-58, DOI: 10.19699 / j.carol carroll nki issn2096-0298.2021.15.056. 1-1
6. Zhang S M. SWOT analysis and suggestions of Chi Forest -- taking soda sparkling water as an example.] Market in China, 2022, No. 1101 (02) : 128-129 + 136. DOI: 10.13939 / j.carol carroll nki ZGSC. 2022.02.128. 1-2
7. Li Ruipeng, Wang Dingzhou, Wei Zitong. Analysis of the Forest Marketing Strategy of New Consumer Brand [J]. Research on Propagation Power, 201,5(36):131-133
8. Zhang Tiantian, Liu Lin. Research on Brand Innovation of Qi Chi Forest [J]. Cooperative Economics and Technology,2022,(6):92-93
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 2023 International Conference on Management Research and Economic Development
- ISBN (Print)
- 978-1-915371-91-1
- ISBN (Online)
- 978-1-915371-92-8
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/24/20230423
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited