Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 29 , 10 November 2023


Open Access | Article

Innovation Model Analysis of New Energy Vehicles: Case Study of Tesla

Weichu Dai 1 , Yinuo Li * 2 , Yilin Pang 3
1 Shandong University of Science and Technology
2 Liaoning University
3 HuaZhong University of Science and Technology

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 29, 106-113
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Weichu Dai, Yinuo Li, Yilin Pang. Innovation Model Analysis of New Energy Vehicles: Case Study of Tesla. AEMPS (2023) Vol. 29: 106-113. DOI: 10.54254/2754-1169/29/20231359.

Abstract

As environmental pollution worsens, New Energy Vehicles (NEVs) are an effective solution to improve air quality. NEVs have made significant technological and marketing advancements, and Tesla is a model for developing NEVs. This study explores the innovation of NEV technology and marketing, using Tesla as a case study to determine how to use NEV technology and marketing effectively. Tesla's breakthrough occurred in 2013 when they turned a loss into an $11.2 million net profit, and their success continued to skyrocket. We analyze Tesla's marketing model, after-sales service, promotion methods, funding sources, and core competencies to identify their unique advantages in the business model and strategic portfolio. This study provides a useful reference for the innovation of NEV technology and marketing.

Keywords

new energy vehicles, technological innovation, Tesla

References

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2. Zong, Y.: Research on the new energy vehicle marketing strategy's optimization strategy. National circulation economy 34,19-22 (2022).

3. Sun, J., Dong, J.: Research on the strategic layout of Tesla. Times Automotive 17, 121-123 (2022).

4. Wang, T.:Network analysis and model comparison of innovation in new energy vehicle battery industry. Journal of Beibu Gulf University 05, 100-108 (2021).

5. Ding, Y.: Study on the promotion strategy of "Xiaopeng vehicles" in the circular economy context. Modern Trade Industry 10, 38-40 (2022).

6. Zhang, F., Wang, Z., Zou, J.: Research on the promotion strategy of new energy vehicles in China - Based on the reference of Tesla's promotion model. Price Theory and Practice 09, 97-99 (2015).

7. Zhang, S., Guo, K.: Exploring the marketing model of new energy vehicles in China. Hebei Agricultural Machinery 05, 61(2017).

8. Li, R., Chi, Q., Qin, X.: Research on brand marketing and promotion of new energy vehicles in the new consumer environment--Tesla as an example. International Brand Watch 31, 53-57 (2021).

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10. Wang, F.: Analysis of the marketing model of new energy vehicles in China. China Science and Technology Vertical 21, 1 (2014).

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-079-0
ISBN (Online)
978-1-83558-080-6
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/29/20231359
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated