Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 11 , 13 September 2023
Open
Access | Article
AR in Fashion Retail Industry
* Author to whom correspondence should be addressed.
Abstract
This study introduces the application and impact of AR technology in fashion retailing and discusses the role of data and technology by analyzing its mechanism and effect. This research adopts the literature research method, analyzes many authoritative kinds of literature, and concludes that AR is still a project worth studying in the fashion retail industry. Furthermore, AR technology can quickly obtain the consumer database to improve the products and marketing strategies further to achieve profit.
Keywords
retail, fashion, AR technology, virtual
References
1. Bonetti, Francesca, et al. “Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda.” Augmented Reality and Virtual Reality, edited by Timothy Jung and Claudia Dieck, 2018, pp. 119-132, https://link.springer.com/chapter/10.1007/978-3-319-64027-3_9.
2. Kang, Jinder. “5 Examples of Augmented Reality in Fashion Retail.” Netguru, 27 Sept. 2021, https://www.netguru.com/blog/augmented-reality-fashion-retail-examples.
3. “ASOS Trials ‘See My Fit’ Augmented Reality Tool.” ASOS, 14 Jan. 2019, https://www.asosplc.com/news/asos-trials-see-my-fit-augmented-reality-tool/.
4. Arthur, Rachel. “10 Fashion Brands Nailing Their Snapchat Content Strategy.” Meltwater, 06 Apr. 2017, https://www.meltwater.com/en/blog/10-fashion-brands-nailing-their-snapchat-content-strategy .
5. Stepaniuk, David. “Why You Need More Than a Virtual Try-on for Successful Sales.”, Netguru, 15 Sept. 2021, https://www.netguru.com/blog/virtual-try-ons-sales.
6. Sharma, Vaibhav. “How Virtual Mirror Technology Will Change the Way You Shop.” Quytech, 6 Jul. 2018, https://www.quytech.com/blog/how-virtual-mirror-technology-will-change-the-way-you-shop/.
7. Banks, Alec. “5 of the Best Instances of Augmented Reality in Fashion & Retail.” Highsnobiety, 2016, https://www.highsnobiety.com/p/augmented-reality-examples/.
8. Boardman, Rosy, et al. “Augmented Reality and Virtual Reality: New Drivers for Fashion Retail?” Technology-Driven Sustainability, 2019, pp. 155–172, https://link.springer.com/chapter/10.1007/978-3-030-15483-7_9.
9. Johnson, Pat. “Augmented Reality in Fashion.” Rock Paper Reality, 31 Oct. 2021, https://rockpaperreality.com/ar-use-cases/augmented-reality-in-fashion/.
10. McDowell, Maghan. “Why AR Clothing Try-on is Nearly Here.” Vogue Business, 26 Jul. 2021, https://www.voguebusiness.com/technology/why-ar-clothing-try-on-is-nearly-here.
11. Boey, Stephanie. “12 Instagram Filters by Fashion Brands to Try at Home.” Buro, 20 Mar. 2019, https://www.buro247.my/fashion/buro-loves/instagram-fashion-filters-to-try-at-home.html.
12. Bretous, Martina. “Social Media Demographics for Marketers in 2022.” Hubspot, 6 Dec. 2021, https://blog.hubspot.com/marketing/state-of-social-media-demographics.
13. Mosley, Tate. “Beauty Filters are Changing the Way Young Girls See Themselves.” MIT Technology Review, 2 Apr. 2021, https://www.technologyreview.com/2021/04/02/1021635/beauty-filters-young-girls-augmented-reality-social-media/.
14. Nguyen, Han. “Augmented Reality Can Be Real Gucci.” Medium, 3 Dec. 2021, https://medium.com/marketing-in-the-age-of-digital/augmented-reality-can-be-real-gucci-304dc41e8551.
15. Moorhouse, Natasha, et al. “Technological Innovations Transforming the Consumer Retail Experience: A Review of Literature.” Augmented Reality and Virtual Reality, 2018, pp. 133-143, https://link.springer.com/chapter/10.1007/978-3-319-64027-3_10.
16. Chaffey, Dave. “The State of Mobile Marketing 2016.” Smart Insights: Actionable Marketing Advice, 28 Apr. 2016, https://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/the-state-of-mobile-marketing-2015-infographic/.
17. Libero, “How will AR Transform the Fashion Industry?” Zhihu, 02 May. 2020, https://zhuanlan.zhihu.com/p/137790157.
18. “Augmented Reality and Fashion: The Perfect Fit?” 3DLOOK, 30 Jun. 2022, https://3dlook.me/content-hub/how-to-impelement-ar-in-fashion/.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-49-2
- ISBN (Online)
- 978-1-915371-50-8
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/11/20230512
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited