Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 31 , 10 November 2023


Open Access | Article

The Research of How the Marketing Strategy of Tiktok Result in the New Rise of E-commerce

Yixin Zhang * 1
1 Shanghai Songjiang No. 2 High School

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 31, 82-88
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yixin Zhang. The Research of How the Marketing Strategy of Tiktok Result in the New Rise of E-commerce. AEMPS (2023) Vol. 31: 82-88. DOI: 10.54254/2754-1169/31/20231505.

Abstract

Internet technology is developing,which makes many economic activities take place online and gives birth to many globally popular short video apps, especially Tiktok.It has become a household name. For this reason, marketing strategies of Tiktok are worth to be discussed. Many existing researches are only discussing why Tiktok can be so popular but the author found that medium can be contacted with economics. Digital economics is an important title of this age. Tiktock actually set a great platform for e-commerce and it does help e-commerce get into a new stage. So the paper mainly focus on how the marketing strategy of Tiktok result in the new rise of e-commerce by using SWOT analytical method. Analyzing the pros and cons from strengths, weakness, opportunities and threats. The paper finally found that Tiktok gives e-commerce an extremely great chance to develop on the whole. And also there are some inevitable shortcomings about e-commerce developing on Tiktok. Then the paper also gives some advice to improve the situation.

Keywords

SWOT analytical method, marketing strategy of tiktok, e-commerce

References

1. Xinyue Zhang.: Research on Marketing StrategPy of Short Video based on the Rapid Development of Internet Era -- Taking TikTok as an Example, Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022), 2145-2148.

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4. Shanyue Xu, Ting Li.: Simple analysis of the combination strategy of e-commerce marketing and Tiktok short video platform, The invention and innovation education informationization, Journal 9, 100-101(2020).

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7. Junhan Zhang.: The construction of weak ties and the weakening of strong ties--A study on the influence of Tiktok on social interaction in youth groups, China Youth Study, 5-11(2019).

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-083-7
ISBN (Online)
978-1-83558-084-4
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/31/20231505
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated