Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 39 , 10 November 2023
Open
Access | Article
Analysis of the Chinese Cosmetics Market
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Abstract
In recent years, China's cosmetics market has maintained a high growth rate, with numerous consumers supporting its development and the emergence of well-known brands. in 2017, the total value of China's cosmetics market exceeded 1.8 trillion yuan, an increase of approximately 14.3%, of which the major share was occupied by skin care revenue of 1.06 trillion yuan; color cosmetics revenue of 450 billion yuan; and perfume revenue of 180 billion yuan. In terms of the composition of the number of consumers, the population of mainly women occupies the vast majority of the number of consumers, and women's consumption perspective of consumption to support the overall makeup market to maintain continuous growth. As the consumer base continues to expand, the acne market develops in an orderly manner, and products continue to hit the market with new technologies, personalized beauty is being implemented among the younger generation, all of which makes the outlook for the Chinese cosmetics market very positive. In the 2018 annual figures, for example, the total value of the Chinese cosmetics market is estimated to exceed RMB 2.1 trillion, up 14.7% from 2017. With the release of overall domestic consumption potential and the application of new technologies in skincare, the Chinese cosmetics market will also continue to grow at a faster pace in the future.
Keywords
cosmetics market, future development, women's demand
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-099-8
- ISBN (Online)
- 978-1-83558-100-1
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/39/20231948
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited