Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 28 , 10 November 2023


Open Access | Article

SWOT Analysis of China’s Internet Finance under the Background of the Epidemic ——Take Ant Finance as an Example

Chuhang Lin * 1
1 Capital University of Economics and Business

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 28, 21-29
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Chuhang Lin. SWOT Analysis of China’s Internet Finance under the Background of the Epidemic ——Take Ant Finance as an Example. AEMPS (2023) Vol. 28: 21-29. DOI: 10.54254/2754-1169/28/20231277.

Abstract

Under the current epidemic situation, China's Internet finance has achieved unprecedented rapid development and wide application. As the world's leading Internet open platform under Alibaba, Ant Financial is a typical representative of China's Internet finance industry. The sudden epidemic has continued to this day, which has had a huge impact on the Internet consumer finance industry. In response to this phenomenon, I conducted a SWOT analysis of Ant Financial in the context of the normalization of the epidemic, and gained a new understanding of its strength, weakness, opportunities and threats. Combined with my analysis, I hope to draw effective suggestions for the development of Ant Finance or China's Internet finance industry in the post-epidemic era.

Keywords

COVID-19, Internet consumer finance, SWOT analysis, Ant Finance

References

1. Lihong Li.: SWOT Analysis of Internet Finance. Dossier 2015(11), 303–304 (2015).

2. Lei Zhou.: SWOT Analysis of Internet Finance in China. Modern Marketing 2019(3), 36–37 (2019).

3. Zhaowen Gan.: Analysis of the operational characteristics of Ant Financial. Special Zone Economy 2017(7),111-114 (2017).

4. Ziqi Liu.: A Study on Retail Enterprises Based on SWOT Model and 4Ps Strategy------Taking Wal-Mart as an Example. China Business Review 2022(5), 10-12 (2022).

5. Zhentao Yin., Xuejun Cheng.: Research on the impact of the new crown pneumonia epidemic on the industrial chain of Internet consumer finance and countermeasures. Journal of Chongqing University of Technology 35(3), 44–55 (2021).

6. Jia Zheng., Sijie Chen., Siting Chang, et.al.: Risk identification and regulatory suggestions for Ant Financial’s online microloan. China Collective Economy 2022(27), 89–90 (2022).

7. Kun Zhao.: Analysis of the development trend of Internet consumer finance in the post-epidemic era. China Market 2022(19), 1–3 (2022).

8. Yicheng Chen.: The comparative advantages of Internet finance from the perspective of Ant Financial. Modern Marketing 2020(1), 35–36 (2020).

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-077-6
ISBN (Online)
978-1-83558-078-3
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/28/20231277
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated