Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Management Research and Economic Development
Series Vol. 85 , 28 May 2024
Open
Access | Article
Navigating the Fashion Landscape: Analyzing Acne Studios’ Domestic Market Strategy
* Author to whom correspondence should be addressed.
Abstract
In the dynamic landscape of China's fashion industry, remarkable growth and transformation have been witnessed, fueled by factors such as a rising middle class, increased urbanization, and changing consumer preferences. With a thriving e-commerce sector, rapid adoption of global fashion trends, and a growing appetite for luxury brands, China has emerged as a key player in the global fashion arena. This essay will take a comprehensive look at Acne Studios' strategic approach in the domestic market. And the study delves into the impact of the Acne Studios brand on the global fashion scene since its inception. On the basis of the brand's own glocalization strategy, a combination of case studies, market analyses and some evaluative data is used to reveal the multiple factors that have contributed to the success of acne studios in China. By detailing Acne Studio's journey into the Chinese fashion industry, this study not only provides insights into the market success factors but also presents valuable strategic recommendations for other international fashion brands seeking to capture the Chinese market, thus connecting them to more international fashion exchange opportunities.
Keywords
Acne Studios, Domestic market strategy, Chinese fashion, consumer preference, Chinese cultural
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Management Research and Economic Development
- ISBN (Print)
- 978-1-83558-435-4
- ISBN (Online)
- 978-1-83558-436-1
- Published Date
- 28 May 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/85/20240833
- Copyright
- 28 May 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited