Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 9 , 13 September 2023
Open
Access | Article
Nintendo’s Development Status and Prospects in the Chinese Market
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Abstract
The video game industry has been a rapidly developing industry in recent years and has great market influence. This article starts with an analysis of the problems and difficulties that Nintendo has encountered in the Chinese market environment with rapid economic and technological development, based on consumer feedback, media reports, the company’s direction, and the company’s economic changes during the COVID-19 period. According to the survey, the author will analyze the advantages and disadvantages of Nintendo in the Chinese market and the future development prospects, and finally come to the conclusion that Nintendo has great development potential in the Chinese market and consumers can also buy the company’s products with confidence.
Keywords
Nintendo, Chinese market, switch, COVID-19, Nintendo vs competitors
References
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2. Steven Ly. “The Social Problems and Benefits of Video Games” ART 108: Introduction to Games Studies. (2022).
3. Derek Kwok. “Gamerz” ART 108: Introduction to Games Studies. (2022).
4. Le, H. T. N.Nintendo vs. its competitors in marketing efforts: from the point of view of customers. (2018).
5. Zheng, C. Research on the Causes of Nintendo Switch Shortage during the Covid-19 Pandemic. In 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) (pp. 784-788). Atlantis Press. (2022, March).
6. Carlton, Thomas, “A Strategic Analysis of the Nintendo Corporation” Honors Capstone Projects and Theses. 236. (2017).
7. Master’s Degree in Languages, Economics and Institutions of Asia and North Africa Second Cycle (D.M. 270/2004). Between adaptation and glocalization: facing the challenge of a globalized consumer. A case study on the PlayStation and Nintendo’s marketing strategies.
8. Príncipe Godoy, A. M. Microsoft, Sony y Nintendo. Estrategia de consolasy venta cruzada de videojuegos. (2021).
9. Ström, P., & Ernkvist, M. Product and service interaction in the Chinese online game industry. Technology Innovation Management Review, 4(5). (2014).
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-45-4
- ISBN (Online)
- 978-1-915371-46-1
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/9/20230346
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited