Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 28 , 10 November 2023


Open Access | Article

Research on the Impact of Live Broadcasting on the Development of Rural Industries

Wei Wu * 1
1 Jiangxi University of Technology High School

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 28, 30-36
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Wei Wu. Research on the Impact of Live Broadcasting on the Development of Rural Industries. AEMPS (2023) Vol. 28: 30-36. DOI: 10.54254/2754-1169/28/20231278.

Abstract

With the innovation of information technology and e-commerce model, live e-commerce meets the diversified needs of consumers and has become a new driving force for the growth of online consumption. In the 2020 novel coronavirus pneumonia outbreak and the decisive struggle against poverty, the direct broadcast of electric business has opened a convenient door for the sale of agricultural products. Direct broadcasting economy has promoted the development of rural economy, but there are also some problems. This paper analyzes the current situation of live broadcast sales of agricultural products and gives countermeasures to the problems. At present, with the continuous development of internet live broadcasting, various industries are trying to use live broadcasting for sales. For example, in the agricultural field, live broadcasting of agricultural products has become the main means of agricultural product marketing. During the live broadcast and delivery period, the diversity of live broadcast types ensures the delivery effect and increases the sales of agricultural products. However, the live broadcast of goods has also brought many problems, such as false publicity, data fraud, hidden gray industrial chain, difficulty in returning and exchanging goods, and other phenomena have also occurred many times, which has attracted the attention of all walks of life. Therefore, it is suggested that in the process of live broadcast sales of agricultural products, the anchor with goods should be encouraged to continuously enhance their live broadcast ability, and try to adopt diversified live broadcast modes for live broadcast with goods. In addition, it is also necessary to do a good job in the supervision and management of webcast. It is suggested that the relevant departments should establish a perfect supervision and management system for live broadcasting of commodities, and investigate and deal with all kinds of bad and illegal behaviors according to the law.

Keywords

direct broadcasting economy, agriculture products, rural industrial development

References

1. Ma Huamin. Research on the upgrading path of marketing mode of agricultural products promoted by live broadcasting with goods [J]. Business and economic research, 2021 (15): 81-84

2. Liu Baolong, he Xiuying, Zhang Hui, Su min, Cheng Hao. Analysis on the strategy of promoting the brand of agricultural products in Dongying City by live broadcasting economy [J]. Shanxi nongjing, 2021 (13): 71-72

3. Wu Jiadian. Making agricultural product marketing "fly" with the help of live broadcasting tuyere [J]. Jiangsu rural economy, 2021 (06): 54-55

4. Shi Xiexin. New farmers become the main force of e-commerce live broadcasting of agricultural products in China [J]. China food industry, 2021 (11): 100-101

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6. Shan Jiayi. Impact research and value extension of live broadcasting industry of agricultural products in the era of big data [J]. Modern commerce and trade industry, 2020,41 (24): 54-55

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-077-6
ISBN (Online)
978-1-83558-078-3
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/28/20231278
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated