Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 3rd International Conference on Business and Policy Studies
Series Vol. 67 , 05 January 2024
Open
Access | Article
Disney’s Management Insights from Michael Eisner
* Author to whom correspondence should be addressed.
Abstract
Disney has always held a prominent position in the entertainment and movie industry, boasting a rich history of development. The success of this company can be attributed not only to its creative films and cartoons but also to the exceptional management strategies employed by its managers. The strategies and style of management play pivotal roles in Disney's accomplishments. Michael Eisner, as a Disney CEO, has been a subject of controversy among the general public. While some view him as the savior of Disney and its greatest manager, others contend that he tarnished the brand's reputation. This study aims to conduct an analysis of the strengths and weaknesses of the key management strategies employed by Disney's CEOs, with a focus on Michael Eisner. Through the collection, compilation, and qualitative analysis of data and information gathered from various sources on the internet, this paper endeavors to explore both the achievements and failures of Michael Eisner's approach to business management. It becomes evident that Eisner played a role in revitalizing Disney, but his mismanagement also gave rise to several subsequent problems.
Keywords
qualitative analysis, Walt Disney, Michael Eisner, management style
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-83558-265-7
- ISBN (Online)
- 978-1-83558-266-4
- Published Date
- 05 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/67/20241280
- Copyright
- 05 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited