Advances in Economics, Management and Political Sciences

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Proceedings of the 3rd International Conference on Business and Policy Studies

Series Vol. 67 , 05 January 2024


Open Access | Article

A Preliminary Study Outlining the Factors Influencing the Effectiveness of Expatriates in Their International Assignments: Case of UK Expatriates in China’s Fashion Sector

Bowen Yan * 1
1 University of Leeds

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 67, 132-138
Published 05 January 2024. © 05 January 2024 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Bowen Yan. A Preliminary Study Outlining the Factors Influencing the Effectiveness of Expatriates in Their International Assignments: Case of UK Expatriates in China’s Fashion Sector. AEMPS (2024) Vol. 67: 132-138. DOI: 10.54254/2754-1169/67/20241283.

Abstract

This research proposal tries to conduct a preliminary study about investigating the factors influencing the effectiveness of UK expatriates in China's fashion sector focusing on individual, social, and organisational factors. This research proposal aims to build up a research project for a PhD level work, and it will act as an research guide and outline. By using this preliminary study, it will provide the later project some academic foundations and evaluates its research potential. It is through this preliminary study that some academic value of the project is presented, which are as follows. To be specific, the later project will addresses a significant gap in the literature by examining the impact of individual factors, such as self-efficacy, prior international experience, and spousal adaptation, on expatriate performance. The later project also explores social-cultural factors, including social networking and cultural differences, as well as organisational factors such as support and training. Key trends in expatriation to China's luxury fashion sector are analyzed, highlighting the growing presence of Western expatriates in key cities like Beijing and Shanghai. The project will employ an interpretivism philosophy and an inductive research approach, utilizing a case study strategy based on UK expatriates working in Burberry's Beijing offices. Data will be collected through online interviews with sample of five expatriates, and thematic analysis is applied to identify key themes and insights. The findings of this project contribute to a deeper understanding of the dynamics affecting expatriate performance and offer valuable insights for both managers and policymakers. The project suggests that enhancing self-efficacy, providing effective training and support, addressing spousal adaptation issues, and fostering social networking are critical for improving the effectiveness of expatriates in China's luxury fashion sector.

Keywords

expatriates, international assignments, expatriate performance, fashion sector, case study

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 3rd International Conference on Business and Policy Studies
ISBN (Print)
978-1-83558-265-7
ISBN (Online)
978-1-83558-266-4
Published Date
05 January 2024
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/67/20241283
Copyright
05 January 2024
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

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