Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 3rd International Conference on Business and Policy Studies
Series Vol. 67 , 05 January 2024
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A Preliminary Study Outlining the Factors Influencing the Effectiveness of Expatriates in Their International Assignments: Case of UK Expatriates in China’s Fashion Sector
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Abstract
This research proposal tries to conduct a preliminary study about investigating the factors influencing the effectiveness of UK expatriates in China's fashion sector focusing on individual, social, and organisational factors. This research proposal aims to build up a research project for a PhD level work, and it will act as an research guide and outline. By using this preliminary study, it will provide the later project some academic foundations and evaluates its research potential. It is through this preliminary study that some academic value of the project is presented, which are as follows. To be specific, the later project will addresses a significant gap in the literature by examining the impact of individual factors, such as self-efficacy, prior international experience, and spousal adaptation, on expatriate performance. The later project also explores social-cultural factors, including social networking and cultural differences, as well as organisational factors such as support and training. Key trends in expatriation to China's luxury fashion sector are analyzed, highlighting the growing presence of Western expatriates in key cities like Beijing and Shanghai. The project will employ an interpretivism philosophy and an inductive research approach, utilizing a case study strategy based on UK expatriates working in Burberry's Beijing offices. Data will be collected through online interviews with sample of five expatriates, and thematic analysis is applied to identify key themes and insights. The findings of this project contribute to a deeper understanding of the dynamics affecting expatriate performance and offer valuable insights for both managers and policymakers. The project suggests that enhancing self-efficacy, providing effective training and support, addressing spousal adaptation issues, and fostering social networking are critical for improving the effectiveness of expatriates in China's luxury fashion sector.
Keywords
expatriates, international assignments, expatriate performance, fashion sector, case study
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-83558-265-7
- ISBN (Online)
- 978-1-83558-266-4
- Published Date
- 05 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/67/20241283
- Copyright
- 05 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited